Manager, Influencer - Novato, United States - 2K

Verified Company

Novato, United States

4 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Who We Are:

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc

(NASDAQ:

TTWO).

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world.

Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab.

Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K's portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA 2K, renowned BioShock, Borderlands, Mafia, Sid Meier's Civilization and XCOM brands; popular WWE 2K and WWE SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work We encourage ALL applicants to explore our global positions, even if they don't meet every requirement for the role.

If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply

What We Need:

The Influencer Team is the cultural driver of the 2K brand and closely aligns its titles with the tentpole moments across sports, music, Creator Economy and fashion.

We are looking for team members with a strong pulse and are well-versed in what's happening across the Creator Economy and culture who can uncover unique and authentic ways for the 2K brand to show up during the appropriate moments.

The Senior Manager, Influencer & Talent will play an integral role in developing the influencer strategy for 2K titles, managing and developing creator relationships, onboarding talent onto 2K campaigns, and integrating the 2K brand/game titles into creator initiatives that drive fan interest and growth.

What You'll Do:

Take lead on influencer strategy for select 2K titles
Key point of contact for agency relationships
Oversee and lead a team of Influencer/Talent Managers
Driver of relationship development and communication with our current and new creators
Build strong relationships with creator management teams
Develop/refine internal project management process alongside the Director
A key member of the team that shares creator feedback to help refine marketing campaigns
Share creator tentpoles and activations with the greater team that are an ideal fit for the 2K brand/game titles
Expert on tentpole moments that creators are driving and how the 2K brand can potentially integrate where it makes sense
Ensure partnerships are not only beneficial for the 2K brand, but creator as well
Assist in the development of 2Kowned content development by pitching appropriate talent where necessary

What Will Make You A Great Fit:

7-9 years of managing/leading creator relationships and campaigns
2 years experience managing team members
Experience driving influencer strategy for brands
Background of developing Project Management processes
Selfstarter, Strategic Thinker, and Team Player (great working cross functionally)
Deep knowledge AND relationships within the Creator Economy
Entertainment/Gaming industry experience
Expert in understanding what's happening around culture (music, sports, and fashion)

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