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Senior Category Manager - California, United States - SuperCare Health
Description
Who We Are:
SuperCare Health (SCH) is the foremost post-acute, in-home healthcare provider in the Western U.S., dedicated to serving the healthcare needs of our expanding patient population for nearly 50 years.
Specializing in respiratory and chronic disease management, we have earned our position as a leader in the industry by delivering innovative solutions that significantly enhance the quality of life for our patients.
In addition to our well-established respiratory care division, we are proud to announce the launch of our Diabetes division, further expanding our comprehensive healthcare services.
Our unwavering commitment to excellence has established us as a trusted partner for healthcare providers nationwide.What We're Looking For:
SuperCare Health is seeking a dynamic & knowledgeable Product Manager to specialize in the direction of our post-acute care categories; with a heavy emphasis on patient experience and cost-effectiveness.
In addition to the traditional product management responsibilities, this role requires a keen focus on enhancing patient outcomes and optimizing costs to make therapy solutions more cost effective to provide to patients.
This role will work cross functional within different departments to coordinate the overall patient experience and the internal workflow process.
What You'll Do:
Product Category Strategy and Management
Develop and execute the strategic vision for the specific product categories, aligning with company goals and market demands.
Lead the product lifecycle management, from concept to end-of-life, ensuring a robust and continuously evolving competitive product portfolio.
Monitor and manage product category growth and profitability against projections.
Create short time and long term plans for product growth and success
Patient Experience
Own the category patient experience from end to end
Perform a comprehensive analysis of the patient experience and the channels used to interact with SCH to identify the following:
Points of friction that negatively impact the patient experience
Channel transitions that are pain points for the patient
Opportunities for simplification and optimization of the patient journey by removing unnecessary touchpoints
Critical moments of truth and points of success that exceed expectations
Perform a competitor analysis of the patient experience to identify missed opportunities.
Optimize the patient experience in collaboration with stakeholders based on findings.
Conduct regular NPS and CSAT surveys to monitor the patient experience within the category.
Product Development and Innovation
Collaborate with cross-functional teams, including Sales, Clinical, Operations, Customer Service, IT and Marketing, to drive the evolution of the service category.
Identify and prioritize new service and product feature releases and improvements through a deep understanding of customer needs and technological advancements.
Establish and nurture strong relationships with product manufacturers.Facilitate medical device formulary management as a mandatory process from Intake to Set Up.
Sales Enablement and Training
As the product category expert, create a comprehensive training program for all company staff who interact with the product including Sales, Clinical, Customer Service and Operations.
Develop comprehensive sales tools and collateral to equip the sales team to effectively communicate the value proposition of the product category.
Propose promotional programs, pricing strategies, and sales incentives to drive sales growth.Go-to-Market Strategy
Develop and execute go-to-market plans for new products, including product positioning, messaging, training, and marketing/sales strategies.
Work closely with marketing and sales teams to ensure effective product launches and promotional activities.
Performance Analysis and Reporting
Establish and monitor key performance indicators (KPIs) to assess the success and impact of sales performance, marketing initiatives, and market acceptance.
If you possess a mix of strategic thinking, market analysis skills, customer-centric focus, product development expertise, and effective collaboration with cross-functional teams in additional to experience in sales enablement, training, and go-to-market strategies, we invite you to apply for the Product Category Manager role.
Bachelor's degree in Business, Marketing, or a related field
OR
equivalent Product Management, Marketing, or Sales Enablement experience in healthcare, DME/HME experience preferred.
Track record of successful market research, competitor analysis, and strategy implementation.
Experience optimizing customer or patient experiences.
Familiarity with product development and collaboration with cross-functional teams.
Exposure to sales enablement, training, and product launches.
Strong analytical and strategic thinking skills.
Effective communication and presentation abilities.
Data-driven decision-making.
Basic understanding of medical device formulary management.
Familiarity with key performance indicators (KPIs).
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