Leader, Martech - Piscataway, United States - American Standard

American Standard
American Standard
Verified Company
Piscataway, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

About Us:
Every person on the planet dreams of a better home. And at LIXIL, we're committed to making better homes a reality for everyone, everywhere. We make it happen with pioneering water and housing technology solutions.

Home to world leading brands like INAX, American Standard, GROHE, TOSTEM and many more, we touch the lives of more than a billion people each day, transforming houses into homes.

Our planet is the home we all share. So how we do business matters.

Our inclusive and empowering culture, entrepreneurial spirit and commitment to having a positive impact on the planet are integral to our business strategy.

LIXIL today is on a journey of transformation. The world around us is changing. Technological advances. Evolving needs. New demographics. Shifting expectations. These changes serve as opportunities for solutions to be discovered, and to unlock progress for all.

We invite you to make this journey with us. It is as challenging as it is inspiring. Together we can shape the future of living. We're a home for growth, for imagination, for creativity. A home for your talent and ambition.

A home for everyone.


Overview:

The Leader of Martech will lead the marketing technology COE responsible for product management, operations, and development of digital platforms that support all commercial functions in the Americas to drive customer engagement and sales growth for renowned brands such as American Standard, GROHE, and INAX.

Primary areas of focus include content management (CMS), customer relationship management (CRM), product information management (PIM), digital asset management (DAM), and other marketing solutions used to achieve business objectives.


Responsibilities:


Marketing Technology & Operations

70%

  • Define robust marketing technology and operations strategy to quickly and efficiently achieve business objectives in the everchanging digital marketing landscape
  • Drive strategic direction of digital product roadmap through aggregation of business requirements, project prioritization, and backlog management in alignment with crossfunctional stakeholders to deliver bestinclass omnichannel brand and shopping experiences
  • Develop and maintain all marketing websites, microsites, web/mobile apps, thirdparty integrations, platform customizations, development process, version upgrades, and IT support, to deliver a seamless customer experience, leveraging new technologies, corporate platforms as required, and providing insight and analysis
  • Architect and maintain overall martech stack by integrating and customizing enterprise platforms such as CMS, CRM, PIM, DAM, CDP while leveraging AI/ML capabilities where possible to support all aspects of internal and external user engagement
  • Manage CMS operations including web development, UI/UX, IA, CRO, SEO, A/B testing, personalization, commerce, site merchandising, fraud management, review acquisition, wheretobuy, tagging/tracking, and web analytics
  • Manage PIM operations including data governance, quality, integrity, compliance, and syndication of product catalog to external channels such as consumer websites, business portals, price books, advertising services, thirdparty solutions, and partner platforms such as Amazon Vendor Central, Home Depot IDM, Lowe's IMA, Wayfair Partner, Ferguson, etc
  • Manage DAM operations including the storage and categorization of digital assets such as product images, infographics, marketing videos, specification sheets, installation instructions, CAD files, etc
  • Partner with Performance Marketing, Brand, Product, Sales, Service, IT, and other key stakeholders to align on GTM digital strategies and accompanying tactics aimed at driving customer engagement, while anticipating and resolving key pain points to reduce friction, increase brand equity, and fuel sales growth for all brands across our portfolio and channels
  • Define and present brandbuilding opportunities in the interactive space based on strengths, weaknesses, opportunities, and threats to the brand, and recommending actions that drive the business forward, including brand health measures
  • Help build a datadriven decisionmaking culture that utilizes highquality analytics in making decisions around marketing communications and other elements of the user experience
  • Champion digital transformation by fostering a culture that embraces digital opportunities as a strategic necessity
  • Develop and orchestrate business processes, workflows, and tools to streamline productivity while striving for automation where possible to optimize business outcomes
  • Oversee martech budget for optimal resource allocation and ROI through build/buy/partner decisions and finding optimization opportunities based on thorough costbenefit analysis
  • Manage external agency/vendor relationships and negotiate contracts to support digital marketing initiatives while enhancing the marketing technology stack

Team Management

30%

  • Lead, coach, a
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