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    Google Tag Manager - Cincinnati, United States - LTIMindtree

    LTIMindtree
    LTIMindtree Cincinnati, United States

    2 weeks ago

    Default job background
    Technology / Internet
    Description

    Hi,

    Hope you're doing good. We have an opening for the below role. Kindly let me know your thoughts.

    Title: Google Tag Manager

    Location: Cincinnati, OH (Onsite)

    Contract

    Skills

    1. Experience working on sGTM framework. – must skill
    2. Experience implementing 3rd party tags with sGTM – must skill
    3. Debugging sGTM setups – must skill
    4. Knowledge on hosting tagging server with cloud team – nice to have

    Job Description:

    • Define and implement Web Analytics Architecture Strategy & Roadmap
    • Develop and maintain a product web analytics roadmap aligned with business objectives and product strategy.
    • Design and architect tag management solutions using Google Tag Manager (GTM) and server-side tag management platforms to meet business requirements and data governance standards.
    • Implement server-side tagging solutions to improve data accuracy, privacy compliance, and website performance across different geographies and platforms.
    • Develop custom tracking solutions and tags to capture specific user interactions and events within our products.
    • Conduct in-depth analysis of product data to identify trends, opportunities, and areas for optimization and improvement.
    • Provide training and documentation to educate internal and external teams on how to use tag management solutions effectively and ensure compliance with data policies and regulations.
    • Drive experimentation and A/B testing initiatives to validate product hypotheses and inform feature development decisions.
    • Collaborate with cross-functional teams including Martech, engineering, brands stakeholders to gather requirements and prioritize analytics requirements.
    • Stay up to date with industry trends, best practices, and emerging technologies in web analytics, product management, and data analytics.

    Requirements:

    • Proven experience in setting up enterprise web analytics architecture and server-side tracking, Github, GA4, and Meta CAPI
    • In-depth knowledge of end-to-end GTM and Server side Google Tag Manager Implementation and critical privacy regulations and best practices in data collection.
    • Excellent problem-solving skills and attention to detail.
    • Ability to work independently and meet project deadlines.
    • Good communication skills, both written and verbal.
    • Candidate should have knowledge of SQL, JavaScript, and HTML
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