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    Marketing Technologist - Cincinnati, United States - Rangam

    Rangam
    Rangam Cincinnati, United States

    3 weeks ago

    Default job background
    Human Resources
    Description

    Must haves:

    • Digital Ad Buying experience (Google PPC, Facebook Ads, Programmatic, and other social and social platforms)
    • Email Marketing
    • Experience with iterative testing
    • Google Analytics experience (analyzing data and using analysis to optimize acquisition tactics)
    • Understanding of how website tagging works

    Nice to haves:

    • Copywriting
    • eRetail Search Ad Buying
    • Experience driving DTC Sales
    • Google Tag Manager
    • SEO

    Job Description:

    • Leverages technical expertise and a strategic mindset to be successful.
    • Has differing percentages of work across analytics & insights, data strategy & activation, platform integration & activation, business & technology innovation, and leadership.
    • Responsibilities include delivering insights from data sets in digital/media/eCommerce, executing hands-on-keyboard for digital media, activating digital media brand building platforms to meet the needs of the business (digital presence, social CRM, DTC, programmatic, etc), leading and managing new innovation spaces in marketing technology to meet emerging needs in a business (IoT, new data sets, new platforms, etc.), and prioritizing & translating business requirements to systems requirements which also adhere to IT policies and security/privacy mandates.
    • Engages seamlessly across the marketing and media organizations typically at the brand manager and associate brand director level.
    • Typically covers a regional business.
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