Jobs
>
Los Angeles

    Global Director, Business Analytics - Los Angeles, United States - OMD

    OMD
    OMD Los Angeles, United States

    3 weeks ago

    Default job background
    Description
    Global Director, Business Analytics & Insights
    OMD USA is a proud part of the global OMD network.

    In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients.

    We are a dynamic, creative, and influential agency network that collectively combines to make OMD the most awarded agency network in the world.


    OVERVIEW:

    OMD is responsible for delivering media strategy, planning, and buying across the different business units on our high-profile client.

    A significant part of OMD's remit is understanding how media activity drives results.

    To this end, OMD is looking for an exceptional Business Analytics and Insights Director to drive transformation and focus on extracting growth for our clients through the use of data-driven marketing.

    This position is LA based, reporting into the Executive Director of Integrated Media Planning.

    You will work closely with the account team, including media planners and strategists, to analyze data and deliver valuable and relevant insights to our clients including:

    informing audience strategies in support of the planning team,
    audience research,
    extracting insights on how to optimize campaigns and apply past learnings to support the audience and investment strategy,
    measuring business outcomes driven by our marketing efforts,
    competitive analysis,
    creative insights,
    understanding drivers of business growth to support our clients marketing decisions.

    You will also work alongside the Global Marketing Science network, including the team in London, India and LA.

    The successful candidate needs to be technically proficient, highly analytical, possess the ability to creatively translate data findings into actionable insights, and have excellent communication and presentation skills.


    PRIMARY RESPONSIBILITIES:


    • Designing, developing, and enhancing analytics reports in line with business requirements.
    • Analyzing web, mobile and digital analytics data as well as other on and offline data to evaluate performance.
    • Evaluating and solving business challenges and making sound recommendations.
    • Assisting the team with stakeholder management and communications.
    • Fostering a culture of innovation and operational effectiveness within the team.
    • Training and developing junior team members.
    • Managing the overall reporting process and delivery to agreed weekly/daily cadence.
    • Participating in the measurement plan development and execution.
    • Anticipating client's needs and proactively developing solutions to address them.
    • Ensuring timely follow through on all scheduled and ad hoc deliverables – local and global reporting.
    • Overseeing quality control on campaign set up and taxonomy, checking and trouble-shooting data inputs and outputs.
    • Generating and communicating clear, compelling, and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
    • Audience research analysis to assist strategy teams responses to briefs.
    • Recommending and implementing research that will aid in the consumer insight gathering and strategic process.
    • Providing thought leadership of ad-tech and measurement technologies.
    • Identifying opportunities to continuously improve processes and implement new processes.
    • In conjunction with the business management team, presenting reports, POVs and other materials to clients on a regular basis over the phone and in person.

    REQUIREMENTS
    :


    • 8+ years of experience within an advertising agency; Analytics, Business Analysis, Data Management, or Digital Investment with knowledge of campaign planning and activation.

    Thorough understanding of media measurement (e.g., impression, CPM, CTR, VCR, ER), site/app-side measurement (Visits, Bounces, Time on Site, Scroll Depth, Subscriptions, Downloads, Applications, etc.), and acquisition metrics (CPA, Conversion Rate, ROI, etc.)


    Strong familiarity with statistical/data mining concepts and methods.

    • Experience with deriving actionable insights across multiple media channels such as TV, Streaming, OOH, Radio, Podcasts, Digital Display, Online Video, Search, Social and Programmatic.
    • Experience working with measurement partners for brand lift, sales lift, MMM, competitive research and audience analysis.
    • Strong storytelling ability by way of written and charted analysis, keynote presentations and or via dashboards.
    • Understanding of processes across multiple media channels (digital, search, social, offline, etc.); Experience in handling diverse datasets (paid media, owned, etc.)

    Stellar communication and presentation skills i.e., articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured information into learnings and actionable next steps.

    Proven leadership ability and strong, impactful client relationship experience.
    Solutions oriented:

    analytic skills, critical thinking, and problem-solving skills to drive issues to resolution.

    • Strong project management skills, ability to manage time effectively and communicate across internal stakeholders and clients.
    • Exceptional organizational skills, collaboration skills and multi-tasking capabilities.
    • Advanced excel data manipulation skills required.

    SYSTEMS AND TOOLS:

    Experience with visualization tools PowerBi and Tableau.
    Experience or familiarity with programming languages like Python, SQL.
    Experience with project management and collaboration tools like HIVE, AirTable, and Microsoft Teams.

    Experience with advertising media platforms such as Sizmek, Innovid, DCM, DV360, Google Ads, TradeDesk, Tik Tok, Snapchat, Meta, DoubleVerify, and Prisma.

    Experience with app analytics tools such as Singular, and audio reporting tools.
    Experience with research tools such as Nielsen, Google Insights, MRI, Pathmatics.

    OMD is An Equal Opportunity/Affirmative Action Employer.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other federally protected class.

    #J-18808-Ljbffr
  • Princess Polly

    Business Analytics Manager

    1 week ago

    Princess Polly West Hollywood, United States

    Reporting directly to the CFO, the Business Analytics Manager is responsible for providing construct data architecture that will bridge our internal departments together, along with optimizing internal reporting. · IF YOU ARE INTERESTED, THIS IS WHAT SUCCESS LOOKS LIKE AS OUR BUS ...

  • Hyundai Motor America

    Manager, Business Analytics

    3 weeks ago

    Hyundai Motor America Fountain Valley, United States

    **Manager, Business Analytics - SUV**: · **Date**:Apr 12, 2024 · **Location**: Fountain Valley, CA, US, 92708 · **Company**:Hyundai Motor America · At Hyundai, we've rethought our business and created cars that combine performance, quality, design and innovation into a complete p ...

  • GoDaddy

    Business Analytics Analyst

    3 weeks ago

    GoDaddy Los Angeles, United States Full time

    Location Details: Remote USA · At GoDaddy the future of work looks different for each team. Some teams work in the office full-time, others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely. · This position may b ...

  • BIGO

    Business Analytics Intern

    3 weeks ago

    BIGO Los Angeles, United States

    About This Role · Bigo Live is looking for a Data Analytics intern to join our user team A successful candidate will be dependable in delivery and reliable in knowledge. If you have a drive for business intelligence and insights beyond the given information you will excel at this ...

  • Hyundai Motor America

    Manager, Business Analytics

    1 week ago

    Hyundai Motor America Fountain Valley, United States

    Hyundai Motor America focuses on 'Progress for Humanity' and smart mobility solutions. Hyundai offers U.S. consumers a technology-rich lineup of cars, SUVs and electrified vehicles. · Location Fountain Valley, CA Purpose · Subject Matter Expert (SME) for assigned vehicle(s), whic ...

  • Pangaea

    Business Data Analytics Intern

    7 hours ago

    Pangaea Los Angeles, United States Full time

    COMPANY OVERVIEW · Pangaea creates and grows digitally native brands on a global scale. Our two brands are Lumin and Meridian, both in the personal care space. Our goal is to create iconic, disruptive, and culture impacting brands that attract communities of brand lovers across ...

  • Dine Brands Global

    Senior Manager, Finance and Business Analytics

    3 weeks ago

    Dine Brands Global Los Angeles, United States

    Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar, IHOP and Fuzzy's Taco Shop brands. With over 3,500 restaurants combined in 16 countries and 388 franchisees as of Decem ...

  • Ankura

    Business Development Lead, Data Analytics

    1 week ago

    Ankura Los Angeles, United States

    Ankura · Business Development Lead, Data Analytics & AI, Data & Technology (Remote) · Alabama · Apply Now · Ankura is a team of excellence founded on innovation and growth. · Practice Overview: · Ankura's Data & Technology Practice includes client services in the areas of Ana ...

  • Paramount Unified School District

    Senior Financial Analyst, Business Analytics

    1 week ago

    Paramount Unified School District Los Angeles, United States

    We are seeking a Senior Financial Analyst to join our Business Analytics, Planning, & Strategy Team for CBS Studios / Paramount TV Studios / CBS Network Entertainment. This position will work closely with the CBS Studios / Paramount TV Studios / CBS Network Entertainment executiv ...

  • Disney Experiences

    Analyst, Business Analytics

    2 days ago

    Disney Experiences Glendale, CA, United States

    Seeking analytical talent with a passion for global data and insights. The Analyst delivers reporting, strategic analyses, and recommendations. Flexible Business Models (shop-in-shops, print on demand, wholesale), Publishing and Licensed Merchandise businesses. This position requ ...

  • Princess Polly

    Business Analytics Manager

    4 days ago

    Princess Polly West Hollywood, United States

    POSITION SUMMARY · Reporting directly to the CFO, the Business Analytics Manager is responsible for providing construct data architecture that will bridge our internal departments together, along with optimizing internal reporting. · IF YOU ARE INTERESTED, THIS IS WHAT SUCCESS ...

  • Consumer Products Games & Publishing

    Senior Manager, Business Analytics

    4 weeks ago

    Consumer Products Games & Publishing Glendale, United States

    About the Role & Team · Disney Consumer Products (DCP) is the division of Disney Experiences (DX) that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences t ...

  • Consumer Products Games & Publishing

    Senior Manager, Business Analytics

    4 weeks ago

    Consumer Products Games & Publishing Glendale, CA, United States

    About the Role & Team · Disney Consumer Products (DCP) is the division of Disney Experiences (DX) that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences t ...

  • Providence Health & Services

    Manager Analytics Business Intelligence Remote, Most States Eligible

    4 weeks ago

    Providence Health & Services Los Angeles, CA, United States

    Description · Manager Analytics Business Intelligence - Remote, Most States Eligible. · This position is responsible for leading the RCS Analytics Products team focused on delivery and health of analytics-focused products. This position is seen as an accountable lead for analyt ...

  • Apex Solutions

    An Analytics Consultant for Shopper Insights is a professional who specializes in analyzing data and providing insights for businesses related to consumer behavior and shopping patterns

    3 weeks ago

    Apex Solutions Florence-Graham, United States

    Location: 50933 Cologne | Contract type: Full-time/part-time, temporary | Job ID: 837272 · What we have planned together: · As the Analytics division of the REWE Group, we are part of the Customer, Analytics & Technology board department, where we bring together all strategic, an ...

  • Sharp Decisions

    Manager, Business Analytics

    6 days ago

    Sharp Decisions Santa Monica, United States

    A client of Sharp Decisions Inc. is looking to bring on a Manager, Business Analytics. This position is REMOTE. The contract's duration is 12 months with possible extension. *W2 and Local only. · We are seeking a highly motivated Manager, Analytics to join our Data Science and An ...

  • Innova Solutions

    Business Analytics IV

    6 days ago

    Innova Solutions Santa Monica, United States

    Innova Solutions is immediately hiring for an Business Analytics IV · Position type: Full-time; Contract · Duration: 12+ Months · Location: 100% Remote · Pay range: $80 - $90/hr on W2 · As a Learning Business Analytics IV Professional you will: · Job Description: · We are seeking ...

  • GoodRx

    Director, Business Analytics

    3 weeks ago

    GoodRx Santa Monica, CA, United States

    GoodRx is America's healthcare marketplace. Each month, millions of people visit to find reliable health information and discounts for their healthcare — and we've helped people save over $60 billion since 2011. We provide prescription discounts that are accepted at more than 70 ...

  • GoodRx

    Director, Business Analytics

    3 weeks ago

    GoodRx Santa Monica, United States

    GoodRx is Americas healthcare marketplace. Each month, millions of people visit to find reliable health information and discounts for their healthcare and weve helped people save over $60 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 ...

  • Hyundai Motor America

    Manager, Business Analytics

    3 weeks ago

    Hyundai Motor America Fountain Valley, United States

    At Hyundai, we've rethought our business and created cars that combine performance, quality, design and innovation into a complete package. · It's time you rethink what you expect from an employer. · At Hyundai, we understand you're not just building a career – you're building ...