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Creative Director, Copy - Austin, United States - Whole Foods Market IP, L.P.
Description
Job DescriptionWe're seeking a collaborative and positive leader to support brand marketing for Amazon Fresh grocery stores.As the Creative Director of Copy, you will own the brand voice for Amazon Fresh and lead copy development for customer-facing materials including in-store signage, paid media, social, , email, direct mail, and private brand packaging.
You'll be working daily with your counterparts in Design, Art Direction and Packaging to deliver marketing campaigns, launch new programs, and overall drive brand awareness, sales, and customer retention for Amazon Fresh.
You'll be responsible for building relationships with business partners on both the Amazon and Whole Foods teams and must be able to pivot in the face of fast-paced change.
To be successful, the leader in this role must be passionate about messaging strategy and highly skilled at working with multiple stakeholders to create clarity from complexity.
You must be able to identify and communicate the key marketing messages in any given project, from brand-building campaigns to tactical promotional messaging.
Embrace a hybrid work environment, spending three days a week in our vibrant downtown Austin office. Enjoy the perfect blend of in-person collaboration and the flexibility to thrive in your own space.You will report to the VP of Creative and Design for Whole Foods Market and Amazon Fresh and manage a team of writers.
We are a people-first company, and big egos don't work out here. We thrive on collaboration and have a laid-back, hard-working culture that values self-responsibility and earning trust. We're a supportive, positive, eclectic group of creative misfits. The right candidate for this role will not fit into our culture, but add to it.Learn more about the team here:
copy for marketing and packaging deliverables, including in-store signage, paid media, social, , email, direct mail, and private brand packagingInterpret complex briefs into clear and concise inputs; provide copy direction to teamReview and provide feedback on copy throughout its development, ensuring copy is brand-aligned, customer-first, and uses consistent voice and toneOwn all copy decisions on a project from beginning to end, prioritizing input from several different teams and stakeholdersContinuously refine Amazon Fresh brand guidelines for voice, tone, and other copy best practicesLead meetings with Amazon partners; provide expert point of view during messaging debatesBuild relationships with Amazon marketing stakeholders to further develop cross-team partnershipPresent work to Whole Foods Market and Amazon leadershipDevelop deep understanding of Amazon technology and processesPartner closely with CDs of Design, Art Direction, and Packaging on projects; encourage cross-team collaborationMentor and coach direct reports; set goals, provide feedback, conduct bi-yearly evaluationsHelp remove roadblocks for creatives, constantly looking for opportunities to streamline processes and working with Project Management to implement changeSkills:Ability to lead and inspire a team of direct reportsAbility to work with multiple stakeholders to simplify complex messagingAbility to develop clear goals and priorities for team membersAbility to operate among ambiguity and moving targetsAbility to build cross-functional partnerships and inspire collaboration and actionAbility to quickly integrate into new technological tools and systemsQualifications:2+ years of leadership experience managing a copy/creative team6+ years of copywriting experience at a brand or agencyExperience managing the creative copy development processExperience managing junior writers and building team culture(This Team Member will be required to be located in Austin and report to our office 3 days/week. Remote candidates will not be considered unless able to relocate. Portfolio must be submitted with application in order to be considered).At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic. Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.
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