- Evaluate the multichannel impact of marketing activities on engagement, sales and ROI
- Develop and refine techniques used to measure engagement, conversion and trends for marketing efforts, including campaigns and ongoing programs
- Create a baseline marketing performance and build a process to streamline measurement
- Ensure timely delivery of reporting and insights, and build user-friendly answers to basic marketing questions (e.g., executive dashboards)
- Use data mining and other analytical techniques to gain insight into customers to improve the effectiveness of communications and products
- Improve the presentation and communication of marketing analytics across the organization
- Benchmark marketing metrics against relevant standards and competitors
- Identify and suggest optimization opportunities to appropriate executional teams
- Conduct other ad-hoc analysis and reporting on request
- Strong background in quantitative analysis (e.g., statistics, finance, mathematics or economics)
- Ability to aggregate, standardize, interpret and model data, and to work independently within a decentralized environment
- Analytic modeling using methods such as basic statistics, software-assisted segmentation and linear regression
- Digital marketing platform skills, including common website analytics platforms, widely used ad serving and technology platforms, social listening and analytics platforms, and mobile site and mobile app analytics platforms
- Advanced Excel skills (pivots, tables and functions)
- Familiarity with database queries and programming languages (e.g., SQL)
- Excellent written and verbal communication skills, including the ability to convey complex ideas clearly and to communicate with both technical and nontechnical audiences
- Degree in Statistics, Mathematics, Operations Research or relevant experience
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