Socia Media - Oldsmar, United States - TWN Communications

Description

For over 25 years, TWN Communications has partnered with electric co-ops to provide high-speed internet and phone service to areas with limited options.

We are looking for an outgoing, creative personality with a proven record in creating digital marketing campaigns and promoting brands through social media and other digital outlets.

This position will be responsible for representing our company by building a social media presence for our brands and increasing our online presence through other digital outlets.

Having a strong knowledge of social media algorithms, content that both increases traffic, as well as drives engagement, and the ability to create high-quality, original written and visual content is a must.

• Create high-quality original written and visual content to reach and engage our audience and influencers throughout our service areas.
• Build a social media presence through a variety of outlets.
• Manage social media platforms and analyze metrics.
• Execute company paid social media advertising campaigns.
• Monitor company brand and build brand awareness on social media and online review sites.
• Monitor social media trends and enhance strategy through competitive analysis.
• Conduct social media audits to ensure best practices are being used.
• Assist with creating marketing materials for digital outlets.
• Ability to capture a moment, whether with a fancy lens or a mobile device
• Develop and adhere to best practices and guidelines for content creation.
• Research and learn about each of the communities we serve and the best ways to reach them.
• Work with the marketing team to generate compelling ad copy, messaging and website content, ensuring all content is optimized for SEO.
• Work with coworkers and partners to develop engaging and informative content.
• Publish blogs and manage website updates using WordPress.
• Work collaboratively to recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Work collaboratively to execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in social media organic and paid posts.

• Create high-quality original written and visual content to reach and engage our audience and influencers throughout our service areas.
• Build a social media presence through a variety of outlets.
• Manage social media platforms and analyze metrics.
• Execute company paid social media advertising campaigns.
• Monitor company brand and build brand awareness on social media and online review sites.
• Monitor social media trends and enhance strategy through competitive analysis.
• Conduct social media audits to ensure best practices are being used.
• Assist with creating marketing materials for digital outlets.
• Ability to capture a moment, whether with a fancy lens or a mobile device
• Develop and adhere to best practices and guidelines for content creation.
• Research and learn about each of the communities we serve and the best ways to reach them.
• Work with the marketing team to generate compelling ad copy, messaging and website content, ensuring all content is optimized for SEO.
• Work with coworkers and partners to develop engaging and informative content.
• Publish blogs and manage website updates using WordPress.
• Work collaboratively to recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Work collaboratively to execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in social media organic and paid posts.

• 3+ years of experience
• Bachelor's degree (Marketing preferred)
• Strong creative and writing skills and attention to detail.
• Digital marketing and social media experience with Facebook, YouTube, LinkedIn, Pinterest and Instagram.
• Proficient creating online videos and other digital media using Adobe editing software.
• Proficient in the latest digital marketing trends, tools, platforms, and best practices
• Experience executing PPC and paid social media campaigns.
• Up to date with the latest trends in paid search, social media advertising and search engine optimization (SEO).
• Proficient in creating and editing website content in WordPress.
• Working knowledge of AdWords, Google Analytics, Google Tag Manager, and Google Search Console (preferred)
• Ability to travel to trade shows, promotional events, etc.
• Hybrid remote: Ability to commute to corporate office 12x per week.
• Must be able to pass a criminal background check and drug test.

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid t