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Director, Marketing CORE Digital - Independence, United States - Unbounded LLC
2 weeks ago
Description
ABOUT UNBOUNDED
UnboundEd recently joined two other professional learning organizations, Pivot Learning and CORE Learning. Together as one entity, we are now the nation's largest equity-focused professional learning organization. We provide evidence-based, comprehensive instructional and curriculum support to educators and school system leaders in over 40 states nationwide.
UnboundEd empowers educators to transform teaching and learning.
We work with classroom teachers, school leaders and district executives to ensure engaging, affirming and meaningful grade-level instruction, so that we eliminate the predictability of student outcomes by race and socioeconomic status.
We focus on the needs of students of color and those who have historically been at the margins because when we do that, all students benefit.
Reporting to the Chief Marketing Officer, the Director, Marketing CORE Digital Division will be responsible for leading the marketing of CORE Learning's Online Digital products.
The Director, Marketing, CORE Digital Division strategic insights will be critical in effectively communicating the vision and benefits of new product releases to the Partnerships and Sales team, empowering them with the necessary sales tools to meet revenue targets.
The ideal candidate is a strategic marketing professional with proven experience in educational technology products and a deep understanding of the Multilingual Learner market.
UnboundEd is a virtual organization and this employee can be based anywhere in the United States.UnboundEd has core business hours where we expect all staff to be available from 9 am to 5 pm local time and 20% travel is required.
RequirementsKey Responsibilities:
Product Marketing:
Provide strategic oversight of CORE Digital Division, product marketingCreate marketing strategies for regional and field representativesAssist in the creation of content such as case studies, sales collateral, social media content, website copy, blog posts, and sales videosManage day-to-day marketing activities for digital productsFormulate a vision for expanding the team's capabilitiesIdentify and use sales tools such as Search Engine Optimization, Key Performance Indicators and effective sales processes and proceduresAssist in the planning of events for showcasing products and services
Team Management:
Manage internal team and work with UnboundED team shared services
Manage Specialist, Marketing CORE Digital DivisionAssist in designing infrastructure for working with internal shared servicesCollaborate with and project manage UnboundEd's marketing team leadFoster a culture of open communication and collaborationQualifications:
Bachelor's degree from an accredited college or university and a minimum of ten (10) years of progressive Marketing experience, including but not limited to:at least five (5) years of experience marketing digital and educational technology products, with a focus on the Multilingual Learner market and the Science of ReadingOther equivalent combinations of relevant experience and training will also be consideredThe Strongest Candidates Will Have/Be:
Commitment to UnboundEd's vision and organizational valuesLearning orientation and commitment toward diversity, equity, and inclusionKnowledge of urban school environmentsAbility to work independently and effectively in a virtual, remote environment and build strong relationships with colleagues and partners across geographies and time zonesExperience with Search Engine OptimizationExperience with online content marketing, data and analyticsExperience with social media marketingExperience using data and analytics that support each of the marketing verticalsWillingness to work alongside a dynamic, highly collaborative, and vision-driven teamEntrepreneurial spirit and ability to thrive in a fast-paced and changing environmentProficient use of Microsoft Office, Google-based applications, and online collaboration tools such as Slack
Benefits
UnboundEd offers competitive salaries commensurate with experience and education and a generous benefits package that includes take-as-you-need vacation time, group medical, dental and vision plans, disability and life insurance plans, and an employer-sponsored 401K retirement plan with a 5% employer contribution and no vesting period or salary cap.
A yearly compensation offer is based on relevant years of experience in relation to the position and will be in the range of $125,000 - $145,000.
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