Manager - Digital Marketing Ecommerce Kuala Lumpur - Independence, United States - Gulf Marketing Group (GMG Group)

Description

About GMG

With a diversified portfolio of leading sports and over 500 stores globally, inspiring, and empowering active lifestyles is at the core of what we do.

Our portfolio in Asia features bothhome-grown concepts as well as international powerhouse brands such as RSH, Sun & Sand Sports, Nike, Columbia, Vans, Timberland and more.

By providing authentic, high-quality sports gear, we inspire and empower our community to live healthy and active lifestyles.
Given our tremendous growth, we are searching for dynamic, entrepreneurial, broad minded individuals to be part of our rapidly expanding team Join our diverse and motivated team to hone your creativity as well as implement new initiatives within a nurturing, equal opportunity environment
About the role

As a Digital Marketing Manager for E-Commerce, you will be responsible for developing and executing digital marketing strategies to drive traffic, acquire customers, and maximize sales for our ecommerce platform along with managing of Marketplace ecommerce digital marketing requirements.

You will lead a team of digital marketing specialists and collaborate closely with cross-functional teams to achieve business objectives and enhance the online shopping experience

Responsibilities:

Digital Strategy development

• Plan strategy to achieve business goals, identify the focus areas, execute the plan

Performance marketing campaigns

• Plan paid marketing campaigns, track performance metrics including ROAS, Conversion etc.

SEO and Content Marketing

• Improve organic searches, recommendations, on site search and visibility

Affiliate marketing

• Manage affiliate partners, improve commission and ROAS

CRM

• Manage EDM, customer database, Loyalty and repeat purchase

Analytics and Reporting

• Use analytics to manage marketing metrics, KPIs and data driven decisions

People Management

- manage a team of digital marketers
About the requirements

Masters degree in Marketing, Analytics, Ecommerce, Business or related field

years of Digital Marketing experience with any E-Commerce website (especially fashion), Marketplace like Shopee, Lazada or Marketing

Familiarity with SEO, SEM, Content, Social media management. And, Google Ads, Facebook Business Manager, Google Analytics & email marketing platform

Analytical competency to interpret data, generate insights and make data driven decisions

High English proficiency and Chinese language knowledge would be an advantage

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