- Lead projects from high-level storytelling and messaging strategy to first creative pitch and final delivery. Collaborate openly with CMO, founder, and other marketing team members and work independently as a solo contributor to maximize your impact across all relevant projects.
- Generate engaging and visually stunning content for the brand and product lines across organic and paid social media channels, including but not limited to Instagram, Facebook, TikTok, YouTube, and more. Produce original work by applying your personal skillset across the following disciplines: film/video, photography, writing, design, digital publishing, social media.
- Conceive, plan, shoot, edit, write, revise, finish and deliver – you can do it all or at least want to learn to do it all. Get hands-on with founder and marketing team during production, assisting with shoot set design, styling, and creative to capture visuals and BTS. Work flexibly both on-site and in the field and be willing to travel at short notice. Continually assess and evolve your overall approach and creative techniques to maximize potential impact for the video work to perform in media.
- Coordinate with the CMO, brand management, and paid performance marketing team to ensure a consistent and well-planned content strategy and planning calendar across all channels, optimizing posting times and formats for maximum reach.
- Track & compile campaign KPI's for weekly recaps & analysis. Monitor and analyze the performance of content, providing insights and recommendations for optimization.
- Build and cultivate the brand's Instagram, Facebook, TikTok, and YouTube communities.
- Collaborate with cross-functional teams to plan and execute PR activations, events, and experiential marketing initiatives. Assist in setting up and executing Instagram/Facebook/TikTok/Zoom Lives and ensuring a smooth broadcast.
- Source and curate user-generated content that aligns with our brand and community.
- Stay up to date with the latest beauty and wellness social trends, tools, and features on Instagram, TikTok, and YouTube to keep our content strategy relevant and cutting-edge. Stay curious and commit to a never-ending process of learning about the brand's products, innovation pipelines, process, and team.
- Respond to ad-hoc creative requests and other duties as assigned, quickly bringing fresh and innovative content to life to meet changing marketing needs.
- Willing to travel to and with the founder and work during non-traditional times.
- Experience working with founder-led or creator-led brands and companies a plus.
- 7+ years of marketing experience with at least 5 years of experience in digital content creation, including but not limited to: film/video production (top requirement), photography, art/design, and writing.
- Proven experience & portfolio in content creation for social media platforms, particularly TikTok, Instagram and YouTube.
- Knowledge and experience in the wellness and beauty industry preferred.
- Enthusiasm for existing and emerging digital platforms and proven expertise for increasing followers, community engagement, and brand conversion.
- On-going creativity but paired with practical sensibilities and a knack for business and marketing strategy.
- Ability to change directions quickly, receive feedback and execute modifications to in-progress projects.
- Attention to detail, strategic thinking, and instincts for creative storytelling.
- Ability to work on multiple projects with competing deadlines.
- Confident and at home in TikTok, Instagram, YouTube, Canva and Adobe Creative Cloud
- Bias for action coupled with insatiable desire to learn and grow with the organization.
- Self-motivated with excellent written and oral communication skills
- Collaborative spirit; sense of humor and shared purpose
- Bachelor's degree in related area and/or equivalent experience/training.
- Willingness to travel and work during non-traditional times.
- Must live in the Greater Los Angeles area or be willing to move.
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Content & Social Media Manager - California, United States - ForceBrands
Description
*THIS IS NOT A POSITION WITH FORCEBRANDS*
*This is a hybrid role in Los Angeles.
Position Overview:
The Creative Social Media Marketing Manager & Producer is responsible for strategy, planning, producing, curating, and coordinating social media campaigns across multiple organic and paid platforms. You are an experienced visual storyteller and social media expert to develop and deliver original content projects designed to celebrate and amplify the brand story and our innovative and industry-leading product lines in both known and new content formats.
You will leverage your extensive experience in film/video production, writing, photography, social media and/or digital publishing to proactively pursue content opportunities and bring them to life across relevant channels. You'll work as both a social media marketer and creative lead – shepherding projects from first concept to final delivery in collaboration with others – and solo operator – applying your specific creative skillset to maximize your impact across all relevant projects.
You'll ensure the resulting content is high quality, innovative and authentic. You'll be part of our marketing team and collaborate cross-functionally to ensure our storytelling is consistent and aligned with overarching brand and product narrative and strategies. You'll make work in numerous formats depending on the assignment. Must know how to create graphics and short and long form video content.
To be successful in this role, you must thrive in a fast-paced and ambiguous environment, and tackle challenges with a flexible and solutions-oriented mindset. You will report to the CMO and work closely with the founder in multiple locations, and external collaborators.
Key Responsibilities:
The position is responsible for, but not limited to, the following:
Social Media Marketing Ownership:
Content Creation:
Video Editing:
Organic and Paid Content Strategy & Scheduling:
Analytics and Reporting:
Community Building:
Live Stream and Event Content:
User-Generated Content:
Trend & Innovation-led:
Ad Hoc Creativity & Flexible Production:
Qualifications and Attributes
This position is hybrid in office or at various shoot locations. Opportunity for remote work 1-2 days a week.
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