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Senior Manager, Product Marketing - Princeton, United States - Trimble
Description
The Transportation Division of Trimble exists to make the roads safer, greener and better for everyone.Our employees bring this to life through imagination, teamwork and a true passion to disrupt the status quo and drive the future of the industry.
By using innovative thinking and technology, we create software solutions that protect fleet drivers and the people out on the road.
We share a relentless ambition to find new ways to improve a fleet's bottom line, while making the world a greener place.
Join some of the most brilliant minds in the transportation field, working together, to make a difference for our customers and the communities we serve.
The Senior Product Marketing Manager (SPMM) plays a key role in the strategic planning of go-to-market strategies and will lead cross-functional efforts across Sales, Marketing and Product to launch new products/capabilities and drive success in our North America markets.
Must have the ability to work collaboratively with other teams and communicate effectively. The SPMM will report directly to the Director of Product Marketing.Responsibilities:
This position will lead cross-functional, go-to-market activities for Trimble Transportation, working closely with sales, product management, and other teams to drive product adoption and product revenue, while helping the team quickly react to real-world customer and field feedback
Positioning & Messaging:
Develop positioning and key messaging to ensure appropriate market positioning and messaging that resonates with our target buyer personas.
Who is the product/feature intended for, how does it solve their challenges/fit their needs, what does it do, and how is it different/unique to what's available on the market today.
Be the subject matter expert about your customers' journey and supported products and how to optimize communications to create good experiencesDrive sales enablement by creating sales assets, training and tools, while emphasizing how to communicate the value of our products
Champion product strategy, needs, accuracy and position through marketing initiatives throughout the marketing and sales organization
Collaborate with the entire marketing department to best leverage Trimble assets to support lead generation, product adoption, customer retention and new sales
Gather and create an ongoing roadmap for supported product launches
Understand our competitive landscape and research competitor offerings to react when appropriate. What are they best known for?
Minimum Qualifications:
10+ years of experience in B2B Product Marketing; preferably technology focused
Requires Degree in marketing, communications or related field
Experience working in a Technology or Software based company
Preferred Skills:
This candidate must possess superior verbal and written communication skills
Prefer experience working in or serving the transportation industry
Strong computer skills are critical. Knowledge of G-Suite for Business is essential
Must bring a demonstrated ability to learn new software and technical concepts
A clear understanding of marketing concepts such as message, personas, target audience and positioning
A clear understanding of software life cycle marketing and ability to adapt message, audience and meaning according to life cycle stages
Must have the ability to work collaboratively with other teams and communicate effectively while also
working independently as needed
Excellent organizational skills with a proven record of managing multiple, high priority projects simultaneously with a proven attention to detail
An energetic, mature self-starter who efficiently completes tasks in a fast-paced environment and is not afraid of leadership is the perfect candidate
Requires the ability to create, track and report on product launch KPIs including sales outcomes
Ability to assist Product and Marketing with research activities related to competitive analysis, audience and market size
Must be able to think strategically, while supporting tactical level decisions and asset reviews
Strategic mindset possessing the ability to translate ideas into action: understand and conceptualize how a piece of functionality can be visualized, messaged, positioning and understood by its intended audience
Trimble Inc.
is proud to be an Equal Opportunity and Affirmative Action Employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, status as a covered veteran in accordance with applicable federal, state and local laws, or any other protected factor.
EOE/M/F/V/D#marketingTrimble is proud to be an equal opportunity employer. We welcome and embrace our
candidates' diversity and take affirmative action to employ and advance individuals
without regard to race, color, sex, gender identity or expression, sexual orientation,
religion, age, physical or mental disability, veteran status, p regnancy (including
childbirth or related medical conditions), national origin, marital status, genetic
information, and all other legally protected characteristics. We forbid discrimination and
harassment in the workplace based on any protected status or characteristic. A criminal
history is not an automatic bar to employment with the Company, and we consider
qualified applicants consistent with applicable federal, state, and local law.
The Company is also committed to providing reasonable accommodations for
individuals with disabilities, and individuals with sincerely held religious beliefs in our job
application procedures. If you need assistance or an accommodation for your job, contact
Julie Phan, Benefits Analyst ator or email People Experience at
It is Trimble's policy that candidates are entitled to equal employment opportunities without regard to race, color, religion, sex, national origin, age, marital or veteran status, sexual orientation or the presence of a medical condition or disability.
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