Strategy Director - New York, United States - McCann Worldgroup Deutschland GmbH

Description

Job Description:


Strategy Director

Reporting into:
SVP Group Strategy Director


Location:
New York, NY


ABOUT MCCANN NY:

We're McCann New York.

This is where, for over a century, three simple words have led the way:
Truth Well Told. It's our belief that consumer insights based in truth are crucial to building brands that last.

We helped Coca-Cola teach the world to sing and Mastercard celebrate the things in life that are "Priceless." We're passionate and persistent, inclusive, and inquisitive.

Also, we like to laugh.

And all of this finds its way into what we do best:
creating culture-defining work that moves business.

We're proud to have been named the Cannes top performing New York and North America agency in 2023, Campaign US BIG agency of the year in 2022.

We are also honored to have made Ad Age's A-List four years in a row and been named Fast Company World's most innovative agency.

The Role:

As a Strategy Director, you will be responsible for the development and leadership of strategic visions for clients as well as play a role in new business and growth.

will be essential to the continued success of our creative work which is fully integrated across experiential, social, digital and traditional, in both B2B and B2C.

You will lead strategic development, pushing for strong insights and strategies that manifest in great work that impacts the brand and business and be able to confidently thread the strategic story from opportunity through truth and impact.

What You'll Do

• Develop strategies and major market initiatives for a variety of brands across a portfolio: you are able to 'land the plane' and develop succinct, sharp strategic insights and stories.
• Stay on top of the business and cultural context around your brand (s), proactively coming to the table with challenges, opportunities and solutions
• Contribute to the agency creative acceleration process: uncovering relevant data (consumer, cultural, category) that could be fueled for client business progress.
• Infuse your brand, digital, social, comms, data and experiential expertise into the briefing process to keep the brand at the forefront of culture.
• Be well versed in social platforms and exhibit an understanding of the consumer cultures that fuel them.
• Partner with your counterparts in Creative and Business Leadership, inspiring fresh, original ideas that are rooted in culture, and in human and business insight.
• Be adept at giving constructive creative feedback to ensure ideas breakthrough and are mapped to business and commercial opportunity, audience insight and impact.
• Develop relationships with counterparts in Business Leadership, Growth and with Clients, to drive business forward, stewarding creative ideas from theory to reality.
• Integrated approach via a range of tools and practices including Truth Central, Truth 2 Impact, McCann Content Studio and the Audience and Connections Practice.
• Embrace the role as manager and mentor: invest in the growth of your team and adapt development approach so that a diverse group of strategists can learn to grow, thrive and drive our business for today and tomorrow.

What You Bring

• 6+ years of relevant experience required, including previous agency experience
• A track record of brilliant thinking that leads to unexpected, truly creative work
• Culturally plugged in; nimble, inspired and scrappy gatherer of information
• Crisp thinker and communicator verbally, visually and in writing.
• Mastery of storytelling and presenting.
• Strength of conviction for your thinking, well balanced by an open ear and mind
• See strategy as a team sport, drawing on your expertise and others' in brand, digital, social, comms, data, behavioral and experiential strategy and whatever comes next
• Collaborative with creative and account management leads, with partner agencies and clients
• Versatile in modern strategy principles: creative, audience and business.
• Bachelor's degree in a relevant area required (not necessarily advertising)

How you know you're on the right track:

• You are confidently making the jump from manager to dept leader, as your colleagues and clients trust you to deliver and inspire consistently.
• You're driving

GROWTH:
of the team, of clients business, of agency reputation and agency business.

• You demonstrate the power of 'Yes&' bringing integrated thinking to the table.
• A powerful storyteller: can command a room and land a story with ease.
• Consistently deliver proactive thinking and are sought out to enhance all aspects of the strategic and creative process.
• Conscious flexibility in your approach to strategy and development of the team.
• Strong manager who is comfortable with giving feedback (positive and negative) to make the work better and help the team grow.

How You'll Uphold McCann Values
You bring to the agency your own unique flavor of modern strategy, infused with these values which will be