- Responsible for short-term and long-term category strategies for Fresh Ready Meal / Asian Foods category in US and global markets in Canada and Europe across all channels in Club, Retail, Food Services.
- Maintain a strategic multi-year plan and roadmap to support category growth and profitability targets and deliver compelling product/category messaging and positioning.
- Collaborate with cross functional stakeholders in Sales, SCM, R&D, Operations for product innovation roadmap, planning, commercial and distribution strategies, and any potential product issues.
- Lead the development of annual marketing plan for the categories, through deep consumer insights including consumer needs, buying preferences, and macro trends. Partner closely with stakeholders to drive results.
- Track the life cycle of the product and recommend adjustments to the products as needed. Gather and analyze consumer satisfaction, competitor actions, sales performance, impact of promotional programs and other marketing programs to rationalize the product line portfolio and adjust as needed.
- Work collaboratively with cross-functional depts, including SCM, Operations, R&D, to ensure the infrastructure is enabled to support the development process and overall product/category strategy.
- Continually monitor and report on the market landscape using competitive analysis and consumer insights to inform product decisions.
- Develop and maintain a dashboard of metrics to understand category performance (e.g.,volume, profit); build data-driven narratives for Sales team for successful sales achievement.
- Lead quarterly business reviews to present to Leadership team.
- Manage and own P&L targets by categories and channels.
- Conduct product/category analyses and recommend new products and features to fill product pipeline and meet company's strategy and goals.
- Lead quarterly business reviews to present to the leadership Team.
- Manage and oversee a team.
- Bachelor's Degree required, preferably in Marketing, Advertising or Business Administration. MBA is a plus.
- Passion for food is a must
- 15+ years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry. 5+ years in Marketing director/similar level.
- Excellent agility and problem-solving skills demonstrating the ability to work within ambiguity.
- Effective skills in build relationships cross-functionally to meet business goals and objectives.
- Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
- Excellent verbal & written communication skills and presentation skills
- Ability to accomplish tasks in a timely manner and meet deadlines.
- Ability to travel.
- Bilingual in Korean required.
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CPG Marketing Director - Fullerton, United States - Pulmuone Foods USA Inc.
Description
Job Description
Job DescriptionCompany Overview
Pulmuone's mission is a company that creates a healthy future for people and the earth with wholesome foods. Pulmuone Foods USA brands include Nasoya, Wildwood, Emerald Valley Kitchen, Monterey Gourmet Foods, and Cibo Naturals. Pulmuone's family of brands provide our consumers a wide variety of delicious products that are inspired by contemporary flavor palates and encourage a healthy and sustainable lifestyle. Visit to learn more about the company and brands.
Job responsibilities:
Qualifications/Skills:
We offer competitive pay and benefits package, including health (~80-90% company paid) for employee and dependents, dental, vision, life insurance, long-term disability, company match 401K plan, vacation, floating holidays, and company holidays.
Pulmuone is a global, distributed workforce in four countries. We are an Equal Opportunity Employer and embrace people with different experiences, strengths, and backgrounds, who share a passion for making a healthier tomorrow for people and the planet with wholesome foods.
