- Apply industry, field sales and end user insights into marketing campaign planning to drive thought leadership and innovation.
- Lead the development for elements such as: Point of Sale, Promotions, and digital content materials.
- Gather, compile and review data to help analyze product and campaign performance.
- Provide monthly Brand analysis.
- Liaise with Branch marketing teams to convert corporate strategy into field execution.
- Liaise and manage the day-to-day relationship between Marketing, Category Management and Branches.
- Lead the development of marketing decks.
- Maintain product specifications and manage GS1 compliance for Exclusive Brand portfolio.
- Communicate key dates and timelines to stakeholders.
- Lead the trafficking of marketing assets within deadline.
- Coordinate meetings and calls both in person and virtual; manage agenda and action items/follow up. Flag and appropriately elevate any issues.
- Gather and communicate competitor activity and trends.
- Communicate and help manage calendars and key dates to all team members and the Branches.
- Maintain a deep understanding of the Exclusive Brand portfolio in order to maximize the commercial potential
- Other duties as assigned.
- Bachelors Degree in Marketing, Communication, Advertising or related field, and at least four years of marketing experience, or equivalent combination of education and experience
- Strong written and verbal communication skills
- Proven to build effective relationships
- Strong project management and organizational skills
- Excellent problem-solving skills
- Creative thinking and ability to collaborate in a creative environment
- Ability to work with a variety of stakeholders at all levels of the business
- Demonstrated proficiency in Microsoft Office products (Word, Excel, and PowerPoint)
- Must be flexible and willing to work the demands of the department which may be subject to evenings, weekends and holidays.
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Brand Manager - Paradise Valley, United States - Shamrock Foods
Description
The Brand Manager supports the Sr. Director of Brand Management with deliverables to maximize revenue and profitability by fully leveraging the Exclusive Brand portfolio. (S)he is responsible for providing valuable support leading projects and tasks that contribute and help the team achieve organization goals. This includes gathering, coordinating and distributing relevant data to key stakeholders. In addition, the Brand Manager is responsible for leading selected product releases and campaigns on approval from the Sr. Director.
Essential Duties:
At Shamrock Foods Company, people come first our associates, our customers, and the families we serve across the nation. A privately-held, family-owned and -operated Forbes 500 company, Shamrock is an innovator in the food industry and has been since being founded in Arizona in 1922.
Our Mission: At Shamrock Foods Company, we live by our founding familys motto to treat associates like family and customers like friends.
Why work for us?
Benefits are a major part of your overall compensation, and we believe offering them at an affordable cost is not only the right thing to do, but it helps keep you and your family healthy. Thats why Shamrock Foods pays for the majority of your health insurance, allowing you to take home more of your paycheck. And it doesnt stop there - our associates also enjoy additional benefits such as 401(k) Savings Plan, Profit Sharing, Paid Time Off, as well as our incredible growth opportunities, continued education, wellness programs, and much more
Equal Opportunity Employer
At Shamrock Foods Co all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity or any other basis protected by applicable law.
