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Assistant Brand Manager - Scottsdale, United States - Dutch Bros.
Description
It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time.Being a part of Dutch Bros
You are adaptable, a servant leader, and community-minded. You view yourself as an unfinished product on the constant pursuit of personal and professional development. We rely on our people to uphold our core values of speed, quality, and service to protect our culture and ensure our growth remains limitless
Dutch Bros mission statement
We are a fun-loving, mind-blowing company that makes a massive difference one cup at a time.
Who we are
Dutch Bros puts people first in everything we do.
Joining our team gives you the opportunity to build a compelling future while making a massive difference in the lives of our customers and communities.
We love people and we love OUR people Here's what we offer
Here at Dutch Bros, we want our employees to feel valued, and we recognize there's more to value than a salary.
Medical/Dental/Vision/Short Term Disability/Life insurances
Paid Sick Days
401(k) plan with employer match after one year of employment
Education Benefit Program
Vacation/Floating Holidays/Paid Time Off
Paid Parental Leave
Flexible Schedule
Paid Volunteer Days
Various employee discounts
Office perks snacks provided daily, casual dress code, and an in-house coffee bar with a dedicated Broista
Position Overview
The Assistant Brand Manager is responsible for planning, launching, and analyzing product campaigns as well as developing comprehensive design strategies for menus and products.
This position also analyzes market trends, competitor activities, and consumer preferences to create innovative design solutions and effectively position pricing.
Location Requirement:
This position is based in Phoenix, AZ and requires 4 days onsite per week. There is no remote option for this role.
Key Result Areas (KRAs)
Develop and execute impactful brand marketing campaigns designed to increase brand recognition and loyalty
Create comprehensive brand marketing strategies that align with overall brand objectives and target audience
Plan, coordinate, and execute brand marketing campaigns and collaborate with internal teams to ensure they are executed effectively and aligned with brand guidelines
Develop compelling and consistent brand messaging that resonates with target audience and communicates the brand's value
Partner with Brand Managers to ensure marketing activities are aligned with sales goals, and monitor campaign performance to optimize marketing strategies and tactics
Collaborate with brand managers to understand sales goals and objectives and participate in discussions to create cohesive strategy
Identify areas of improvement and propose recommendations to enhance brand campaign performance to better align with sales goals
Conduct market research to identify opportunities for growth and inform on marketing strategies that will align with sales goals
Evaluate brand marketing campaigns and initiatives to leverage data driven insights to improve performance:
Monitor and analyze campaign performance including customer engagement, conversion rates and ROI to evaluate effectiveness of campaigns and initiatives
Prepare reports to summarize performance of campaigns to present findings and recommendations to brand managers
Collaborate with cross-functional teams to develop strategies for improvement to enhance campaign effectiveness
Stay updated on industry trends, best practices and emerging trends in brand marketing and data analysis to drive innovation and improve campaign performance
Other duties as assigned
Job Qualifications
Bachelor's Degree in Marketing, Business, or similar, or 4 years of related experience, required
3 years of hands-on experience in brand marketing or similar, required
Experience in leading introduction of new products to market, from concept/ideation to execution
Proven ability to manage multiple projects and competing timelines
Comfortable with data analytics/weaving disparate data sources into a narrative
Able to collaborate fluidly with cross functional partners to deliver results
Possesses business and customer curiosity; strong desire to learn and grow
Strong attention to detail
History of working with consumer insights and market research (1st and 3rd party)
Location Requirement:
This position is located in Phoenix, AZ.
Skills
Brand management
Strategic thinking
Integrated marketing campaign development
Collaboration
Data analytics
Market research
Business curiosity
Detail orientation
Communication
Physical Requirements
Occasionally move or lift office items
Must be able to work in an office environment
Must be able to communicate in an effective manner to perform job duties
Vision must be good or corrected in order to perform essential job duties
Hearing must be good or corrected in order to have the ability to understand information to perform essential job duties
Ability to read and write in English in order to process paperwork and follow up on any actions necessary
Constantly operates a computer and other office productivity machinery, such as calculators, copy machines, computers, and office equipment
Compensation:
DOE
If you like wild growth and working in a unique and fun environment, surrounded by positive community, you'll enjoy your career with us
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