Brand Manager - St Louis, United States - MGP Inc

Description

We are looking to hire a Brand Manager to join our Luxco team in St. Louis, MO. Utilizing input from other stakeholders; develop, implement, and evaluate marketing and business plans for focus brands which meet gross margin and sales objectives for Luxco within specified brand support levels. Responsible for overall coordination, execution of programs and leading daily activities for specific focus brands.

What will you do?

Business Analytics

• Establish and understand key segment (and brands within segment) health measures/metrics
• Have broad marketplace understanding with support and expertise from key stakeholders
• Understand retailer/distributor go to market strategies and implications
• Analyze category data to understand trends, brand health, implications
• Ability to use and leverage Whiteboard/Nielsen/Diver/VIP/etc.
• Identify SWOT on Segments, brand(s) and competitors
• Utilize other sources of analytics such as SEO, Nielsen, Consumer research, etc.
• Translate all data sources from above to develop conclusions, implications and recommendations
• Identify analysis opportunities for the segment(s) and brands within the segment(s)
• Involved in customer specific planning as needed
• Meet with DM's/Distributors/Field Marketing on regular basis (~20-25% of their time) to gain better understanding of our focus brands, competitive set and distributor go to market strategies

Product Development

• Develop understanding of consumer target (demographics, psychographics, trends, etc.) for brands
• Develop targeting strategy for brands (features, benefits, pricing, etc)
• Identify research/analysis opportunities for the consumer target
• Understand key trends affecting consumer and develop implications and opportunities
• Develops ABM (if there is one) to manage the following:
• Deployment material for Communications/Programs/Promotions, etc.
• Social strategy development and execution
• On and off premise execution for focus brands
• Smaller non-focus brand management

Financial Analysis

• Has deep understanding of segment/brand P&L and drivers
• Provides analytical support for financials and key business metrics where needed
• Manages approved and allocated brand support (A&P) which ultimately rolls up to overall brand gross margin goal for the company
• Accountable for management of A&P segment budget details and administration
• Provides strategic rationale for spending and reallocation recommendations throughout the year and for the ABP
• Develop pricing strategy for segment and identifies pricing opportunities (every day and promotional)
• Understand segment and brands/retailer/distributor margins

Business Acumen

• Understand product manufacturing process, key product benefits vs. competition and cost of goods
• Identify opportunities and make recommendations on PCP (product cycle plan) - product improvements, cost savings, product offering, etc.
• Develop and executes Product Cycle Plan while managing SKU offering (SKU rationalization)
• Initiates and helps manage claim development with R&D and TTB
• Develop distribution strategy recommendation (COT, retailers, and retail location) for segment
• Primary contact for customer specific product needs
• Development of sell sheet/sales presentation content

Communication

• Development of the overall media plan
• Executes segment specific media
• Develop and execute product communication plan
• Help develop media target and positioning
• Leads development of product PR
• Key contact with agencies for segment

What do you need to bring to the table?

• Bachelor's Degree required
• Master's Degree preferred
• Minimum 3-5 years' experience in consumer-packaged goods marketing
• Proven leadership and strategic abilities
• Must be a decisive, action-oriented individual with experience leading others
• Proven ability to communicate cross functionally
• Must have excellent written and presentation skills
• Proven ability to work effectively in/on teams
• Excellent computer skills including Microsoft Office

What will we provide you with.

• Medical
• Dental
• Vision
• Short-term/long-term disability
• Life insurance
• 401(k) / 401(K) Matching
• PTO

Who are we?
MGP Ingredients is a leading supplier of premium distilled spirits and food ingredient solutions. Its Distilling Solutions segment provides bourbons, whiskeys, ryes, gins and vodkas to craft and multinational brands. MGP's own Branded Spirits business is growing following the 2021 acquisition of Luxco, a top spirits producer, bottler, supplier, and importer. Ingredient Solutions delivers nutritional, functional wheat- and pea-based ingredients aligned with consumer trends. The company operates in locations across the Midwestern U.S., and overseas in Northern Ireland and Mexico.