- Establish and understand key segment (and brands within segment) health measures/metrics
- Have broad marketplace understanding with support and expertise from key stakeholders
- Understand retailer/distributor go to market strategies and implications
- Analyze category data to understand trends, brand health, implications
- Ability to use and leverage Whiteboard/Nielsen/Diver/VIP/etc.
- Identify SWOT on Segments, brand(s) and competitors
- Utilize other sources of analytics such as SEO, Nielsen, Consumer research, etc.
- Translate all data sources from above to develop conclusions, implications and recommendations
- Identify analysis opportunities for the segment(s) and brands within the segment(s)
- Involved in customer specific planning as needed
- Meet with DM's/Distributors/Field Marketing on regular basis (~20-25% of their time) to gain better understanding of our focus brands, competitive set and distributor go to market strategies
- Develop understanding of consumer target (demographics, psychographics, trends, etc.) for brands
- Develop targeting strategy for brands (features, benefits, pricing, etc)
- Identify research/analysis opportunities for the consumer target
- Understand key trends affecting consumer and develop implications and opportunities
- Develops ABM (if there is one) to manage the following:
- Deployment material for Communications/Programs/Promotions, etc.
- Social strategy development and execution
- On and off premise execution for focus brands
- Smaller non-focus brand management
- Has deep understanding of segment/brand P&L and drivers
- Provides analytical support for financials and key business metrics where needed
- Manages approved and allocated brand support (A&P) which ultimately rolls up to overall brand gross margin goal for the company
- Accountable for management of A&P segment budget details and administration
- Provides strategic rationale for spending and reallocation recommendations throughout the year and for the ABP
- Develop pricing strategy for segment and identifies pricing opportunities (every day and promotional)
- Understand segment and brands/retailer/distributor margins
- Understand product manufacturing process, key product benefits vs. competition and cost of goods
- Identify opportunities and make recommendations on PCP (product cycle plan) - product improvements, cost savings, product offering, etc.
- Develop and executes Product Cycle Plan while managing SKU offering (SKU rationalization)
- Initiates and helps manage claim development with R&D and TTB
- Develop distribution strategy recommendation (COT, retailers, and retail location) for segment
- Primary contact for customer specific product needs
- Development of sell sheet/sales presentation content
- Development of the overall media plan
- Executes segment specific media
- Develop and execute product communication plan
- Help develop media target and positioning
- Leads development of product PR
- Key contact with agencies for segment
- Bachelor's Degree required
- Master's Degree preferred
- Minimum 3-5 years' experience in consumer-packaged goods marketing
- Proven leadership and strategic abilities
- Must be a decisive, action-oriented individual with experience leading others
- Proven ability to communicate cross functionally
- Must have excellent written and presentation skills
- Proven ability to work effectively in/on teams
- Excellent computer skills including Microsoft Office
- Medical
- Dental
- Vision
- Short-term/long-term disability
- Life insurance
- 401(k) / 401(K) Matching
- PTO
-
Brand Manager
3 weeks ago
Audacy, Inc. St. Louis, United StatesOverview · Audacy St. Louis has a tremendous opportunity to lead the programming for WFUN and WHHL. This person has a passion for music, entertainment and culture. They are immersed in the latest social media trends and marketing shifts. Most importantly, this person is a big th ...
-
Brand Manager
2 weeks ago
Audacy St Louis, United States**Overview** · Audacy St. Louis has a tremendous opportunity to lead the programming for WFUN and WHHL. This person has a passion for music, entertainment and culture. They are immersed in the latest social media trends and marketing shifts. Most importantly, this person is a bi ...
-
Assistant Brand Manager
5 days ago
MSI Saint Louis, United StatesJob Description · Job DescriptionWe are an innovative event marketing firm dedicated to creating unforgettable experiences for our clients and their audiences. We specialize in delivering unique and impactful events that leave a lasting impression. As we continue to expand our po ...
-
Assistant Brand Manager
3 days ago
Nestlé Purina Pet Care St Louis, United StatesAssistant Brand Manager · We're a leader in the pet care industry, which means we're not only ahead in volume, profit and market share, but our associates dare to Stand Taller. We innovate new products, impart new agilities into existing processes, constantly advance pet nutriti ...
-
Assistant Brand Manager
1 week ago
The Judge Group St Louis, United StatesWe re a leader in the pet care industry, which means we re not only ahead in volume, profit and market share, but our associates dare to Stand Taller. We innovate new products, impart new agilities into existing processes, constantly advance pet nutrition, and always pay it forwa ...
-
Marketing & Branding Manager
2 weeks ago
KCI CONSTRUCTION St Louis, United StatesJob Description · Job Description Salary: · Overview: · Enhance the image of KCI Construction within the industry and community through the production of the highest quality, coordinated & consistent marketing, communication and branding materials. · Overall responsibility for ...
-
Brand Manager
4 weeks ago
DOVETAIL St Louis, United StatesDovetail is a brand reimagination agency. · You are a nitro-powered, fully charged, connected and charismatic Brand Manager. · Together, we form a splendiferous superteam of fantastical proportions · As a brand reimagination agency, we help clients reimagine what's possible by ...
-
Brand Manager
3 weeks ago
Audacy St Louis, United States**Overview** · Audacy St. Louis has a tremendous opportunity to lead the programming for WFUN and WHHL. · This person has a passion for music, entertainment and culture. They are immersed in the latest social media trends and marketing shifts. Most importantly, this person is a ...
-
Assistant Manager, Brand Protection
1 week ago
Energizer Holdings St Louis, United StatesWhat you'll love about this job: · Remote/Hybrid Opportunity · New role · Global Organization · This is Energizer Holdings, Inc.: · Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organizatio ...
-
Fourth Floor St Louis, United StatesOur client, a fast growing apparel brand, is looking for a Multi Unit Store Manager to join their team They need someone to help maximize profitability and employee retention, lead managers, and assist with continued retail expansion. · Responsibilities: · Ensure everyone in st ...
-
Brand Manager
1 week ago
Compana Pet Brands Chesterfield, United StatesTitle: Brand Manager · Location: Chesterfield, MO · Hybrid Schedule: Tuesdays-Thursdays in office · We are actively seeking a Brand Manager to join our growing organization and help us Nurture What You Love · For over 150 years, Compana Pet Brands has been nurturing the lives ...
-
Brand Manager
4 days ago
Compana Pet Brands Chesterfield, United StatesTitle: Brand ManagerLocation: Chesterfield, MOHybrid Schedule: Tuesdays-Thursdays in officeWe are actively seeking a Brand Manager to join our growing organization and help us Nurture What You LoveFor over 150 years, Compana Pet Brands has been nurturing the lives of pets and the ...
-
Retail Store Manager, Rawlings Experience
1 week ago
Rawlings Sporting Goods St. Louis, United StatesTitle: Store Manager, Rawlings Experience · Department: Omnichannel · Reports To: Director of Retail Operations, Omnichannel · Location: St. Louis, Missouri- Westport Plaza · Status: Exempt · Supervises: Sales Associates / Assistant Managers / MHL local team · At Rawlings our mi ...
-
Event Coordinator
2 weeks ago
Marriott International, Inc Saint Louis, United States Full timeAdditional Information Pay: $18.50/hour · Job Number · Job Category Administrative · Location Marriott St. Louis Grand, 800 Washington Avenue, Saint Louis, Missouri, United States VIEW ON MAP · Schedule Full-Time · Located Remotely? N · Relocation? N · Position Type Non-Manageme ...
-
Banquet Cook
1 week ago
Marriott International, Inc Saint Louis, United StatesAdditional Information · Pay: $15.00/hour · Job Number · Job Category · Food and Beverage & Culinary · Location · Marriott St. Louis Grand, 800 Washington Avenue, Saint Louis, Missouri, United States · VIEW ON MAP · Schedule · Full-Time · Located Remotely? · N · Relocation? · N · ...
-
Vice President Marketing and Communications
1 week ago
Lutheran Senior Services St Louis, United StatesAt Lutheran Senior Services, team members at all levels find their calling in our mission of Older Adults Living Life to the Fullest. In this work environment, all team members are part of a community and appreciated by the people they work with – residents and coworkers – every ...
-
Client Account Coordinator
5 days ago
Premium Retail Services St Louis, United StatesSupport some of the country's most successful brands as a Client Account Coordinator. · As a Premium Client Account Coordinator, you'll support a team in all aspects of retail execution, project management and maintaining customer relationships. · The Client Account Coordinator w ...
-
Marketing Director
5 days ago
Govig & Associates St Louis, United StatesGovig Healthcare Group, your #1 full-service recruiting firm and your access to the best opportunities available, is seeking an experienced Marketing Director to lead the development and execution of marketing strategies for an established healthcare company as well as the relate ...
-
Manager Client Development
1 week ago
Advantage Solutions St. Louis, United States Full timeMinimum: USD $80,Maximum: USD $100, Manager Client Development · At our Company, we grow People, Brands, and Businesses We are seeking a dynamic Manager of Client Development who will manage strategic national Clients. Your role will be to work closely with the client team and ...
-
Director, Retail Operations
1 week ago
Panera Bread St. Louis, United States Full timeDirector, Retail Operations Job Purpose · Director, Retail Operations is responsible for delivering world class execution of Panera operational expectations in the bakery-cafes by translating brand objectives to cafes and associates. This means acting like an owner as well as l ...
Brand Manager - St Louis, United States - MGP Inc
Description
We are looking to hire a Brand Manager to join our Luxco team in St. Louis, MO. Utilizing input from other stakeholders; develop, implement, and evaluate marketing and business plans for focus brands which meet gross margin and sales objectives for Luxco within specified brand support levels. Responsible for overall coordination, execution of programs and leading daily activities for specific focus brands.
What will you do?
Business Analytics
MGP Ingredients is a leading supplier of premium distilled spirits and food ingredient solutions. Its Distilling Solutions segment provides bourbons, whiskeys, ryes, gins and vodkas to craft and multinational brands. MGP's own Branded Spirits business is growing following the 2021 acquisition of Luxco, a top spirits producer, bottler, supplier, and importer. Ingredient Solutions delivers nutritional, functional wheat- and pea-based ingredients aligned with consumer trends. The company operates in locations across the Midwestern U.S., and overseas in Northern Ireland and Mexico.
