Paid Search Strategist - New York, United States - Direct Agents

Description

Job Description

WHO WE ARE

Direct Agents is an independent, future-focused performance marketing agency rooted in AI + Strategic Innovation

CLIENTS WE'VE WORKED WITH INCLUDE

Marvel, Belkin, Linksys, NBA, NYSE, Hubble, CW, Morgan Stanley, and more

WHAT SETS UP APART

Fast Tracked Professional Growth

2x speed for individual learning and career development

Minority Owned and Diverse

We are proud to be certified as a Minority Owned business by the National Supplier Diversity Council. We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. We are also proud to be 62% Female, 42% of senior leadership.

WHY DIRECT AGENTS

We believe that personal success comes from the hard work that you put in. We skip the politics and bureaucracy and empower you to directly impact the speed of your growth. Some of the opportunities you'll have to thrive as a thought leader include:

• Small group mentorship and real face time with executive leaders
• Access to internal and external trainings and conferences across technical skills, professional growth, and leadership and management
• Strategic roundtable discussions
• Marketing certifications (Google, Facebook, Amazon, etc.)
• Inclusion in marketing initiatives including our blog posts, podcasts, videos and more
• Speaking opportunities across publications like Media Post, Digiday and more
• Award submissions opportunities (team and individual)
• Access to participate in our ERG's to help reinforce community within the agency.

HOW YOU'LL MAKE AN IMPACT

As a Paid Search Strategist, you will play a pivotal role in shaping and executing innovative and impactful digital media strategies for our clients and partners. You will be at the forefront of driving business growth by leveraging your expertise in paid search, fostering strong client relationships, and orchestrating seamless collaborations across various teams. Your insights and actions will be the driving force behind our clients' success stories.

Key Responsibilities:

Strategic Visionary:

• Collaborate with a diverse range of clients spanning e-commerce, entertainment, mobile apps, and more, to craft and execute dynamic paid search campaigns.
• Develop and execute comprehensive strategies that not only meet client goals but exceed them, all while maintaining optimal cost per acquisition (CPA) or maximizing return on ad spend (ROAS).
• Dive deep into analytics data to uncover insights that form the bedrock of your campaign strategies, allowing you to finely tune your approach for maximum impact.

Holistic Business Understanding:

• Immerse yourself in the intricacies of client business models, products, services, and competition. This understanding will empower you to create campaigns that are true drivers of business profitability and growth.
• Craft narratives that resonate with audiences and translate clicks into tangible results, all while being adaptable to the evolving market dynamics.

Omni-channel Mastermind:

• Collaborate seamlessly with various channel teams to conceptualize and execute integrated omni-channel strategies. Your campaigns won't be limited to search distribution alone; you'll extend your influence to channels like YouTube, GDN, Pmax, Discovery Ads, Apple Search Ads, UAC, Bing Ads, and emerging Google Ads Betas.
• Architect narratives that span multiple touchpoints, ensuring consistent messaging and optimal user experiences across platforms.

Automation Pro:

• Learn and employ DA's suite of automation and AI tools to streamline your work processes and to help drive optimal ROI for our clients
• Provide feedback on or even spearhead the development of new technologies and tools

Analytical Virtuoso:

• Employ your analytical prowess to optimize campaigns from multiple angles. From keyword bids and conversion rates to seasonal trends, search queries, and bidding strategies, you'll dissect each aspect to extract maximum return on investment (ROI).
• Utilize your keen sense of detail to fine-tune ad copy, landing pages, conversion funnels, and distribution channels, all with the aim of enhancing quality scores, conversion rates, and outpacing competition.
  

Educator and Mentor:

• Be a guiding light for a team of analysts, sharing your knowledge and expertise to uplift the collective skillset.
• Collaborate with business development teams to conduct audits and craft bespoke pitches that showcase the agency's prowess in the paid search domain.

YOUR BACKGROUND

• 3+ Years of Search Marketing Mastery: You're not just familiar with search marketing; you're a seasoned expert. With 3 or more years of hands-on experience, you've honed your skills in crafting, implementing, and optimizing high-impact paid search campaigns. Your track record showcases your ability to consistently drive results that exceed client expectations.
• Varied Client Exposure: Your expertise spans diverse client verticals, particularly within e-commerce, entertainment, and direct response. Your experience with these industries equips you to understand their unique nuances and tailor strategies that resonate with their specific audiences and goals.

Analytical Acumen:

• Data Whisperer: Numbers are your language, and you possess an uncanny ability to decipher data. Your keen analytical skills allow you to unearth actionable insights from complex datasets, fueling your campaign strategies with precision.
• Problem-Solving Savvy: Complex challenges are opportunities in disguise for you. Your problem-solving prowess enables you to dissect intricate campaign issues and design innovative solutions that drive exceptional performance.

Time Management and Adaptability:

• Master Multitasker: Juggling multiple tasks and campaigns doesn't faze you. You excel in efficiently managing your time and priorities, ensuring that each campaign receives the attention it deserves.
• Agility in Action: You thrive in a dynamic environment. Whether it's a sudden market shift or emerging industry trends, you're quick to adapt your strategies and capitalize on new opportunities.

Ownership and Collaboration:

• Strategic Visionary: Your perspective isn't just about the immediate; you grasp the bigger picture. You're not afraid to get your hands dirty and lead by example, diving into the trenches to ensure tasks are completed effectively.
• Collaborative Crusader: You understand the power of teamwork. While you're capable of owning projects individually, you're also a collaborative force, seamlessly working with cross-functional teams to achieve collective success.

Acquisition and Marketing Mastery:

• Customer Acquisition Authority: Your expertise in customer acquisition strategies sets you apart. You comprehend the intricacies of direct response online marketing and have a proven ability to drive user engagement, conversions, and brand growth.
• Conversion Whisperer: You're well-versed in the art of transforming clicks into conversions. Your strategies aren't just about driving traffic; they're about orchestrating the journey from interest to action.

Technical Proficiency:

• Web Wizardry: Your familiarity with HTML, website design, and web analytics is a cornerstone of your skill set. You're comfortable navigating these elements, and you understand how they impact campaign performance.
• Coding Curiosity: While not a developer, your familiarity with CSS and Javascript empowers you to communicate effectively with technical teams and understand the technical implications of your strategies.

OUR AWARD WINNING PEOPLE FIRST CULTURE

6x Winner of Crain's Best Places to Work

Most Dedicated to Employee Growth finalist in Digiday's Work Life Awards

This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role.

At Direct Agents, hybrid is about:

• Human connection and establishing strong working relationships
• Fostering a tailored approach for team members' rapid growth
• Making space for camaraderie and just for fun moments
• Prioritizing mental health & overall wellness
• Hybrid work schedule of 3 days in-office
• 2 weeks of WFA (Work from Anywhere)

ESSENTIALS & PERKS

• A competitive salary $85,000 - $100,000 with reviews based on performance and opportunities for bonus compensation
  • Regular performance reviews occur at 1, 3, 6, 11 month marks during onboarding and biannually after that.
• Health, dental, vision, and mental health benefits including access to providers like:
  • One Medical, Talkspace, KindBody, and Health Advocate
• Paid Time Off, Birthdays, Volunteering Time
  • PTO ranges from days/year with additional days allocated for sick time
• A newly built and sun drenched penthouse office with incredible views over Flatiron
  • Our 'Acceleration Hub' is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
• Help getting here including access to commuter benefits and annual memberships to Citibike
• Happy Hours and our premier annual events including 'Field Day' and our annual themed Holiday party extravaganza
• A new MacBook Pro laptop for ease of work in office or remotely
• Dog friendly office
• An inspiring atmosphere with supportive colleagues and innovative projects
• Future career development opportunities with internal and external opportunities for professional growth and networking
• Epic regular team building and celebrations
• An unwavering belief that we can build, create and grow together

If you're looking for a new role with space to directly influence the business and company culture, apply today

COME AS YOU ARE

We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesn't make a difference here. Direct Agents is a progressive and open-minded meritocracy. If you're smart and good at what you do, come as you are.

We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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