Associate Strategist, Paid Search - New York, United States - Code3

Description

Code3 is a full-service marketing partner, powering better performance for digital disruptors and Fortune 500 leaders alike. It provides white-glove creative, media buying, and measurement services for brands across scaled digital and audience-based media platforms. Code3's deep expertise drives business results and reveals actionable insights about customers and prospects.

At a time when CEOs and CMOs are striving for greater control and transparency over marketing investments, Code3 stands out through its standards, accountability and expertise.

That's why top companies rely on Code3 to reach their most valuable prospects across digital, social, and emerging channels like audio and OTT.

We consider ourselves to be modern search experts. Search is no longer a one-platform world; cross-platform search strategy is table stakes.

We build campaigns to thrive in the world of AI, so we can continue to dominate search intent in a keyword and cookie-less future.

As a Search Associate Strategist, you will be accountable for successfully managing paid search campaigns for SMB clients and supporting larger accounts.

You will be expected to drive KPI improvements and develop innovative strategies/tests tailored to client goals. Your core responsibilities in this role include strategy development, tactical execution, and management of client relationships.

This is a very collaborative position that will interact with many of our Code3 teams including Client Strategists, Activation leads, and other stakeholders to problem-solve for clients.

Externally, you'll support in managing relationships with our clients.


What you'll do:

• Own client strategy and execution on Google/Microsoft Ads across 48 accounts with a focus on lead gen
• Support is available for managing day to day execution on all accounts
• Some accounts will be a support role under a Search, Lead and others you will lead
• Serve as both the Paid Search and Account Lead on a few accounts fully owning the client relationship
• Develop strategic roadmaps and testing plans for all accounts to continuously drive improved performance
• Adhere to best practices, ensuring search clients are receiving world class service, support and performance
• Perform ongoing optimizations on all accounts to ensure accounts are all in good health
• Set performance goals and track progress towards meeting business objectives, regularly reporting on key metrics and providing recommendations for optimization
• Develop business acumen to identify and understand business needs, performance objectives and opportunities to grow client relationships
• Streamline execution and ongoing optimization workflows to automate as much as possible
• Assist in developing case studies and writing blogs on modern search for our website
• Stay current on industry trends and best practices, focusing on how changes can help improve offerings to accounts

Expected breakdown in time:

• Execution and Optimization: 50%
• Client Comm and Strategy: 25%
• Reporting and Analysis: 20%
• Mentorship: 5%

Who will love this role:

• A collaborator who takes an openminded approach to working with colleagues to produce the best work possible
• You have a curious, strategic mindset and enjoy problemsolving
• An excellent communicator who is able to convey their thoughts in a clear and effective manner to clients and team members
• A growthoriented individual with a hunger to keep learning and growing from feedback
• Someone with a passion for testing and challenging the status quo
• An early adopter who is ready to lead the pack when it comes to modernizing accounts
• You obsess over efficiency

You should have:

• 2+ years of paid search advertising experience with Google/Bing Search and Performance Max
• Strong track record of success working on accounts ideally with lead gen focus
• Experience managing budgets between $10k $50k per month
• Incredible attention to detail, organization and strong time management skills
• A curiosity and desire to learn how to leverage AI more in your daytoday
• Strong background in Google Sheets with ability to perform advanced analysis
• Technical expertise with GA4 and/or GTM a huge plus
• Experience with Feed management also a plus
• GDN, YouTube, and Demand Gen experience a plus

Perks and Benefits:

• Full medical and dental benefits and generous retirement program
• Thoughtful parental leave and return program
• Flexible Time Off, holidays, quarterly Company "Recharge" Days, and holiday closure in December
• Ongoing learning and development opportunities
• Commitment to transparent DEIB practices

Salary Information:
This is a full-time position with a salary range of $64,000 - $81,000.