Marketing Brand Coordinator-Carolina Herrera - Miami, United States - PUIG, S.L.

PUIG, S.L. Miami, United States

3 weeks ago

Description

The Opportunity

Puig is a home for Love Brands within a family company that promotes wellness, confidence, and self-expression while contributing to a better world. Present in fragrances, fashion, makeup, and skincare, our Home of Creativity engages through compelling storytelling that resonates with people's emotions, reinforced by a robust ecosystem of founders.

The Puig portfolio includes brands such as Carolina Herrera, Rabanne, Jean Paul Gaultier, Dries Van Noten, Nina Ricci, Byredo, Penhaligon's, L'Artisan Parfumeur, Kama Ayurveda, Loto del Sur, Charlotte Tilbury, Uriage, and Apivita. Additionally, we manage beauty licenses for Comme des Garçons Parfums, Christian Louboutin, Benetton, Antonio Banderas, Adolfo Dominguez, among others.

At Puig, we uphold the values and principles established by three generations of family leadership. Today, we continue to build on that legacy through conscious commitments in our ESG Agenda (environmental, social, and governance), aligning with the UN Sustainable Development Goals.

Mission:

The Marketing Brand Coordinator – Casa Herrera will support Carolina Herrera Brand Marketing Manager in developing and leading the brand's strategy in the region with a focus on Herrera Beauty makeup line and the acceleration of the brand ́s niche fragrance collections. Through the creation and implementation of a clear brand strategy, this role will amplify and elevate Carolina Herrera doors across multiple consumer engagement touchpoints.

This is a new role within the Travel Retail Americas (TRA) Marketing Team, and will require an entrepreneurial mindset, a dynamic and strategic profile with creative ideas, a strong collaborative spirit, and a hands-on approach.

What you'll get to do

Casa Herrera Development: partnering with brands and markets to deep dive on retail opportunities of Casa Herrera projects and report to the brand on its advances.
Sales Analysis: Monthly sales tracking to identify new opportunities and boost sales.
Strategic Development: Support the Brand Manager to develop and execute strategies for Carolina Herrera especially on the brand ́s makeup line and niche fragrances in the Travel Retail Americas market.
Retail Eventing: Develop and execute retail eventing tools with the brand to activate with an always on approach in key doors. Focus on building experiences and creating retailtainment opportunities in permanent spaces to drive brand awareness, engaging interactions and boost total sales.
Niche Fragrance Acceleration: Lead efforts to accelerate the growth of niche fragrance collections: including the development of comparative olfactive charts per reference, analysis of product positioning and the creation of experience driven marketing strategies to boost productivity per door.
Support Retail Design Team, Demand Planning and the Brand Manager with forecasting of Product, Point of Sale Materials (POSM), Sampling, Wrapping materials and Gifts with Purchase (GWPs): Evaluate potential of new launches, support commercial team with distribution and plan of POSM and GWPs by door, maximizing visibility and enhancing the customer experience.
Makeup Competitive Mapping: Develop tools such as clear competition product mapping to analyze competitor offerings, pricing strategies, and provide insights to adapt marketing strategies to local opportunities.
Support Education Team: Collaborate with the Education team to brainstorm unique Casa Herrera training activities to enhance the training experience for retail staff.
Creative Development: Push the barrier of creative out-of-the-box ideas to grow business by considering channel specificities and local opportunities.

We'd love to meet you if you have

2+ years of experience in product management, marketing, or related roles within the beauty or fragrance industry.
Analytical skills with the ability to interpret sales data, market trends, and consumer insights.
Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
Excellent communication and presentation skills, with the ability to influence and collaborate cross-functionally.
Organized profile with project management experience and execution of marketing initiatives.
Self-starter with a proactive and results-driven mindset.
Knowledge of the Travel Retail Americas market is desirable.
Cross-Functional Collaboration: Work closely with cross-functional teams including Marketing, Sales, Demand Planning, and Retail to ensure alignment and successful execution of initiatives.
Relationship Management: Build and maintain strong relationships with key stakeholders including brand teams, suppliers, retailers, and internal teams.
Bachelor's degree in business, marketing, or a related field. MBA is a plus.

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