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    Marketing Transformation Lead, Vice President - Plano, United States - JPMorgan Chase Bank, N.A.

    JPMorgan Chase Bank, N.A.
    JPMorgan Chase Bank, N.A. Plano, United States

    2 weeks ago

    Default job background
    Description
    Chase Home Lending makes the dream of homeownership possible.

    We offer purchase and refinance home loans, help customers access equity in their homes, service residential mortgage loans, and provide affordable housing solutions.

    Home Lending is ranked #2 in mortgage servicing and #5 in mortgage originations, reaching more than 70 million households.


    As a Marketing Transformation Lead within Chase Home Lending, you will be instrumental in achieving our business objectives by utilizing data and technology to customize marketing across various channels such as digital, branch, and advisor.

    In this innovative role, you will spearhead the transformation of our marketing capabilities by leveraging data, decision-making algorithms, and technology to expand and personalize marketing across multiple channels.

    Collaborating closely with cross-functional partners like Data & Analytics, Decision Sciences, Audience Management, and Marketing Platforms, you will apply a product-oriented approach to define use cases, assess alternatives, prioritize opportunities, and deliver a roadmap using Agile methodologies.


    Job Responsibilities:
    Develop roadmap of use cases with cross-functional alignment, applying an Agile delivery approach
    Devise organizing framework for data and models needed to deliver marketing use cases accounting for factors such as business impact, user experience, data complexity, and compliance
    Determine strategy to activate marketing data across channels using technology platforms such as customer data platforms, marketing automation, and personalization technologies
    Support delivery of roadmap of key marketing technology platforms and vendors
    Support marketing data and technology governance initiatives
    Required Qualifications, Capabilities and Skills :

    7+ years leading marketing transformation projects using Agile methodologies

    Technology strategy & execution:
    end-to end management from business objectives, current state assessment, gap analysis, and resource management to delivery of an Agile roadmap
    Cross-functional execution: work effectively in a matrixed environment across Home Lending Marketing and stakeholders such as Insights, Product, Decision Science, and Finance

    Communication:
    build narratives around complex topics in written and verbal formats, across functions and levels including senior leadership
    Bachelor's degree from an accredited institution
    Preferred Qualifications, Capabilities and Skills :

    Marketing technology:
    experience with modern marketing stacks across web, mobile apps, Customer Relationship Management (CRM), Customer Data Platform (CDP), master data management, and marketing automation

    Learning agility:
    adapt to a dynamic environment across business, product, and technology
    Master's degree/MBA in Information Systems from an accredited institution


    Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products.

    Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.


    We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location.

    For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility.

    These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.

    Additional details about total compensation and benefits will be provided during the hiring process.


    We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success.

    We are an equal opportunity employer and place a high value on diversity and inclusion at our company.

    We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.

    We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.

    Visit our FAQs for more information about requesting an accommodation.

    Equal Opportunity Employer/Disability/Veterans
    #J-18808-Ljbffr
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