Paid Search Manager - Menlo Park, United States - Genesys
Description
Genesys empowers more than 7,500 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees.
Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale.
As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed.And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work.
Join the team and create the future of customer experience together.Genesys empowers more than 7,500 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees.
Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale.
As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed.And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work.
Join the team and create the future of customer experience together.
The Paid Search Manager - North America will be responsible for owning, managing, and optimizing the paid search strategy for both Google Ads and Microsoft/Bing Ads.
This person will be a strong, analytical focused leader who is consistently looking for ways to test and further optimize complex paid search campaigns to ensure strong ROI.
Responsibilities:
- Manage campaign optimizations, such as search query reports, ad copy and keyword creation, bidding strategies, keyword expansion, A/B testing, and conversion rate optimization.
- Track and analyze spend pacing to ensure alignment with budgeting goals at a channel and campaign level.
- Work closely with the campaigns team, communicating on an ongoing basis and ensuring changing resource and project requirements are met and understood.
- Test hypotheses to build a playbook of scalable and repeatable best practices and incorporate them.
- Maximize full funnel efficiency, striking a proper balance of lead quantity and quality.
- Anticipate risks and obstacles, and address them with the team in a proactive manner.
- Manage approval workflows and ensure signoff from internal teams.
- Produce regular reports and participate in monthly meetings measuring digital contribution to pipeline and revenue goals.
Compensation and Benefits:
- Medical, Dental, and Vision Insurance
- Telehealth coverage
- Flexible work schedules and work-from-home opportunities
- Development and career growth opportunities
- Open Time Off in addition to 10 paid holidays
- 401(k) matching program
- Adoption Assistance
- Fertility treatments
About Genesys:
Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries.
Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service our vision for empathetic customer experiences at scale.
With Genesys, organizations have the power to deliver proactive, predictive, and hyper-personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement.
By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty.
VisitReasonable Accommodations:
Genesys is an equal-opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard
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