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Latham

    Director, Product Marketing - Latham, United States - Bestpass - Fleetworthy

    Bestpass - Fleetworthy
    Bestpass - Fleetworthy Latham, United States

    3 weeks ago

    Default job background
    Description

    Road Map:


    As a Product Marketing Director, you will be responsible for leading product messaging, product releases, sales collateral, and persona intelligence.

    You will work collaboratively with marketing, executives, product, sales, and customer success to ensure the company is well-positioned in the market with a clear value proposition and differentiated offerings.


    Reporting to the Chief Marketing Officer, you will lead product marketing for the company and be able to understand technical details and translate them to business benefits and customer value.

    You will maintain excellent relationships with the customer base, external partners, and internal stakeholders.

    What

    Your Ride Will Look Like:
    Define and execute a product marketing plan that includes a messaging framework, content plan, and product positioning to drive bookings and retain customers

    Build out a product marketing infrastructure, including the development of a product marketing plan and distribution of external and internal assets

    Be the expert on the company's buyers and personas and identify market patterns and opportunities

    Collaborate with product management to understand the roadmap, releases, and new product offerings and absorb that into the overall product marketing plan

    Create marketing assets including sell sheets, elevator pitches, sales presentations, persona analysis, and content pieces

    Help build sales tools such as battle cards, pitch decks, etc., and support sales enablement training efforts to educate the team on the product story and go-to-market strategy

    Strategize and help develop thought leadership pieces to build the company brand

    Work with our technology and reseller partners to develop co-marketing relationships and enablement materials to facilitate channel sales

    Show Off What You Have:


    Minimum 7-10 years in B2B Marketing with over 2 years in a Product Marketing leadership role for a B2B technology company.

    Additional B2C experience helpful

    Experience with trucking/transportation industry a plus

    Proven track record working with product management and sales teams on go-to-market strategy and execution

    Experience with building, launching, and managing go-to-market product and feature releases for a multi-product line organization

    Comfortable speaking with and leading discussions with customers, partners, and vendors

    Knowledge and experience implementing Pragmatic Marketing framework and best practices

    Entrepreneurial spirit and commitment to achieve outstanding results

    Proven ability to work across a distributed team in a remote or hybrid environment

    Highly motivated and passionate with the ability to adapt to change


    Fuel Gauge:
    This role is budgeted $135,000 to $145,000 base salary + a bonus plan.

    #J-18808-Ljbffr
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