Vice President Marketing - United States - Direct Recruiters

    Direct Recruiters
    Direct Recruiters United States

    2 days ago

    Description
    Job Description
    Client Summary:
    • Uses advanced technology to support more efficient care coordination and management.
    • Designed to help care teams operate effectively at scale.
    • Focuses on improving workflows, productivity, and operational efficiency.
    • Supports proactive risk management and improved care delivery.
    • Aims to reduce costs while enabling readiness for value-based care models.
    Position Responsibilities:
    • Own and execute the end-to-end marketing strategy aligned with company growth goals
    • Build, lead, and scale the marketing organization across brand, product marketing, demand generation, content, events, and communications
    • Define positioning, messaging, and narrative across all channels and audiences
    • Drive pipeline and revenue impact through integrated, data-driven demand-generation programs
    • Oversee development of sales enablement materials, product one-pagers, customer stories, and thought leadership
    • Lead tradeshow and conference strategy across key healthcare and SaaS industry events
    • Establish marketing KPIs, analytics, budget ownership, and ROI measurement
    • Manage agencies, contractors, and external partners as needed
    • Partner closely with Sales, Product, and Customer Success to ensure tight alignment across go-to-market initiatives
    • Act as a member of the leadership team, contributing to company strategy and growth planning
    Experience & Skills:
    Required Experience and Qualifications:
    • 10+ years of experience in B2B SaaS marketing, with healthcare or digital health experience strongly preferred
    • Proven success leading and scaling marketing teams in high-growth startup or scale-up environments
    • Strong background across product marketing, demand generation, brand, content, and digital marketing
    • Demonstrated ability to connect marketing strategy to pipeline and revenue outcomes
    • Excellent storytelling, positioning, and executive-level communication skills
    • Strong analytical mindset with comfort owning metrics, budgets, and performance reporting
    • Hands-on, startup-ready leader with high ownership, fast execution, and comfort operating with ambiguity
    Compensation $240k
    • Participation in Medical, Vision and Dental Insurance (Benefits includes option for FSA, HAS and transit tax benefits)
    • Participation in 401K (currently no matching)
    • 18 days PTO
    • Stock Options

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Vice president marketing