VP of Pharma and Partnership Marketing - Myrtle Point - HK Recruiting

    HK Recruiting
    HK Recruiting Myrtle Point

    5 days ago

    Description

    This position will be responsible for creating and executing the market strategies and tactics for oncology products and services that align with pharmaceutical companies and clinical trialists. They will work closely with the pharma and partnering business development teams, medical, brand team, lifecycle team and product to ensure our client is establishing a clear and differentiated value proposition for these services that can be communicated through multi-channel campaigns and tactics. The objective for this leader is to ensure our client is viewed as the premier partner for precision oncology trials and discovery programs that will be enabled by their proprietary technology.

    PRIMARY RESPONSIBILITIES

    • Build and lead a team of marketing professionals that support the pharma and partnering business development efforts for clinical drug development, biomarker discovery and development, and therapeutic commercialization and companion diagnostic development and commercialization for precision oncology indications.
    • Develop, deploy, and measure programs that drive awareness of a portfolio of products and services that are available for the pharmaceutical manufactures and clinical trial.
    • Work with real world data (RWD) teams to create value proposition for capabilities to inform and fuel clinical trials based on de-identified data from clinical use
    • Collaborate with pharma & partnering business development teams to curate voice of customer product and service requirements across segments
    • Develop customer and stakeholder segmentation mapping to deploy effective and efficient campaigns
    • Ensure that competitive intelligence best practices are deployed across teams to support proactive mapping of product and service offering development pipelines

    QUALIFICATIONS

    • Bachelor's degree in life sciences, advanced degree preferred (MBA or PhD)
    • 10+ years previous experience in product marketing, pharma business development, market analytics in the medical diagnostics / pharmaceutical / biotech or other related industry.
    • ~25% travel required (advisory boards, congresses, sales / marketing meetings, customer meetings)
    • Experience in the area of Oncology and/or genomics strongly preferred

    KNOWLEDGE, SKILLS, AND ABILITIES

    • Proven strategic agility with an enterprise mindset and ability to operate with executive presence
    • Ability to partner and collaborate across a broad range of internal and external partners are required
    • Strong customer orientation and focus
    • Proven ability to communicate the complex simply (biomarkers, multiple indications, etc.)
    • Strong organizational / time management skills; manage and complete multiple projects
    • Demonstrated ability to establish thought leader relationships
    • Strong leadership, communication, collaboration skills

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