- Create marketing planning and execution - execute a B2B marketing strategy for both inbound and outbound across all channels to accelerate growth in self-serve, growth and enterprise campaigns. Ability to identify potential communities, events, co-marketing partner opportunities and lead from idea through to execution.
- Lead and execute partner marketing for North America, collaborating with the strategic and channel partner teams and partners to maximize full-funnel marketing via this key channel. Jointly with the commercial partnerships teams, identify, build and activate collaborations that drive relevant conversations in the marketplace. Work closely with wider marketing teams in North America and around the globe to deliver cross-functional marketing excellence for key partners.
- Plan and execute offline marketing campaigns - analyze opportunities and own the execution of offline campaigns.
- Lead and execute on community building in key sectors, personas and industries, focusing on key metropolitan centers (SF, NYC) and broad North America.
- Lead and execute all events for North America, hosting owned, partner and sponsored events and maximizing events by collaborating closely with sales, partner and corporate affairs and global teams.
- Collaborate with content marketing to maximize content across channels.
- Support our strategy and go-to-market teams to launch new products in the US and Canada.
- Lead on reporting for partner marketing, events and key campaigns - review, discuss, and analyze the current performance of marketing campaigns to iterate fast and improve funnel.
- Support performance marketing, collaborating with regional and global growth team to execute campaigns.
- Support our email lifecycle strategy, collaborating with regional and global growth teams to execute campaigns.
- Continuously identify opportunities to drive growth - this role is all about driving B2B growth. Airwallex is a young team, meaning there is plenty that still needs building as we scale up
- Structured and analytical : You get in the data to find out what is going on and yet know how to uplevel - you don't lose sight of the forest for the trees
- A problem solver : you expect challenges to arise and you are ready to roll up your sleeves to solve them
- Hungry to win : your passion drives you to find creative solutions to win
- An expert communicator : you know how to digest, synthesize and communicate complex information in an easy to understand way - whether internally or to potential customers
- Customer obsessed : you really care about what the customer thinks and are always finding ways to reach customers and adjust our value props accordingly
- Willing to get in the weeds : You have a mastery of strategy, but are also eager to go deep on campaign performance and execution
- A Bachelor's Degree or equivalent experience
- 7-10 years experience in a marketing role (ideally in B2B) and experience with both online and offline marketing required including events and partnerships/community management
- An entrepreneurial mindset and a willingness to get your hands dirty
- Experience in a fast-moving startup culture
- Strong analytical skills to make data-driven decisions for commercial and operational performance
- Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the organization
- Exceptional organizational skills, attention to detail, and a customer-obsessed approach
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Senior Manager, Field and Partner Marketing, North America Global Growth Marketing - San Francisco, CA, United States - Airwallex
Description
At Airwallex ) , we're building the future of global finance on one platform. Founded in 2015 in Melbourne, Airwallex is the leading financial technology platform for modern businesses to grow beyond borders. With one of the world's most powerful payments infrastructure, our technology empowers businesses of all sizes to accept payments, move money globally, and simplify their financial operations, all on one single platform.
If you're excited to do the most ambitious work of your career and change the way money moves around the world - join us
Airwallex is looking for a world class B2B marketer to drive growth and help scale our North America business from 0 to 1 and beyond. You will work closely with commercial and strategy teammates, and will report directly to the Director of Revenue Strategy.
You'll act as a B2B marketing all-rounder and will accelerate our customer acquisition efforts via a mix of online and offline channels. This will be an early marketing hire on the North America team and we are looking for a resourceful, creative go-getter who is willing to strategize, implement, test and iterate to help us scale our marketing efforts. This is a truly career defining opportunity and you will have ample opportunity to drive major impact with significant autonomy.
Airwallex US will hire in the SF Bay Area for this role; we work 2 days a week in our downtown San Francisco office.
You Will:
You Are:
You Have:
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.
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Senior Manager, Field and Partner Marketing, North America Global Growth Marketing professionals in San Francisco
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Beth Kirsch
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