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Marketing Expert - Lansing, United States - VECTOR North America
Description
Vector is adding aMarketing Expert
to our team to drive brand awareness for our Code Testing products.
The individual in this position should be an experienced, hands-on, and proactive professional able to generate creative ideas to support the overall marketing efforts of Vector.
The individual should have a good understanding of the automotive software market or similar and should have a background in the marketing of technologies that require explanation, especially software.
Position Description:
Developing and implementing marketing campaigns to promote the Vector products and brand
Collaborate with product lines, sales, and marketing to coordinate marketing programs and brand awareness initiatives
Plan and execute outbound or inbound marketing activities by demonstrating expertise in various areas (event planning, social media, ads, content development/optimization, etc.)
Lead, plan, execute, and host events:
webinars, conferences, exhibitions, and Vector-specific events; (including promotional plan)
Plan and execute initiatives to reach the target audience through appropriate channels (digital marketing, social media, e-mail, ads, etc.)
Assist in analyzing marketing data (promotion results, conversion rates, traffic, etc.) to help shape future marketing strategies
Monitor Vector's competitors concerning their market development strategies and key messaging.
Undertake and implement individual tasks of a marketing plan as assigned
Requirements
Key Qualifications:
Automotive industry marketing experience (OEM, or supplier base experience, exposure, or interaction)
Technology industry experience (Software is a plus)
Bachelor's degree in marketing, Communications or equivalent
Must have a minimum of five years marketing experience
Excellent verbal and written communication skills
Ability to transfer descriptive feature and function messages/presentations (etc.) from Local Product Line into target group relevant use case and benefit messaging
Preferred Qualifications:
Excellent analytical skills
Very good knowledge of technical B2B communications (IT, electronics, software, and hardware)
Proficient computer skills, including Office 365, MS Teams, marketing software (Adobe Creative Suite) and applications (Typo3, Web analytics, CRM,)
Experience with video production and editing using applications such as Adobe Premiere
Thorough understanding and experience using marketing channels (traditional and digital marketing, such as SEO/Social Media and Google Ads) and market research methods
Demonstrable experience with social media marketing campaigns that have generated measurable results
Demonstrable experience in marketing data analytics and tools, including Power BI
Benefits
Vector offers a competitive Total Rewards package. This is an excellent opportunity for the right person.
EOE-Disabled and Veterans
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