- Working on digital marketing initiatives including email marketing, advertising and social media.
- Learning about and working through the lead management process including lead nurturing, segmentation, scoring and tracking with tools such as Salesforce (CRM), Pardot (marketing automation) and Demandbase (intent tracking, advertising).
- Learning how to manage an event such as a trade show from start to finish.
- Experiencing and learning how a project/campaign is created and moves through the production process.
- Learning the approvals process for getting various marketing collateral signed off by vested parties.
- Learning the basics of project management and tracking of projects using
- Basic copywriting opportunities including email communications, college contractual announcements, social media posts and other relevant material.
- Editing and proof-reading a variety of materials.
- Meeting coordination/scheduling.
- Working with product managers, sales managers, and others across all divisions of the company.
- A third or fourth year student who is attending a university in pursuit of a bachelors degree (BA/BS/BFA) in the following areas: Marketing, Event Management, or Strategic Communications.
- Should have completed introductory/survey studies (i.e., 100-level courses), and have entered into their principal course work (i.e., 300-level) or engaged in capstone projects.
- Should have an interest in digital marketing and be fluent in media trends and marketing technology.
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Digital Marketing Intern - Reston, United States - Sparks Group
Description
Digital Marketing Intern Job Summary:
Were looking for a Digital Marketing Intern to join an IaaS solutions provider in Reston, VA this summer. This is a great opportunity to join and learn from an exceptional marketing team. The marketing function is responsible for marketing and advertising activities, including creative services, market research, business intelligence, product management, and branding and design. Marketing is becoming a strategic imperative for the company and it is increasing the sophistication of its marketing campaigns to involve multi-faceted campaigns globally.
Digital Marketing Intern Responsibilities:
Digital Marketing Intern Qualifications:
About Sparks Group:
Sparks Group has been named to Inaveros Best of Staffing Lists for Client and Employee Satisfaction every year since 2012. Founded in 1970, Sparks Group is a full-service staffing and recruiting firm that understands the core values integral to your business. For nearly five decades we have taken a personalized approach to recruiting and staffing. We specialize in rapidly placing quality talent by cultivating relationships with commercial, federal and non-profit clients. We connect leading companies and nonprofits with exceptional IT, finance, creative and administrative talent - nationwide.
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