Digital Marketing Specialist - Baltimore, United States - Johns Hopkins University

Johns Hopkins University
Johns Hopkins University
Verified Company
Baltimore, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Specific Duties & Responsibilities- Maximize efficiency and capitalize on the full marketing automation features and benefits of both Pardot/Salesforce Marketing Cloud and Slate.- Evaluate current processes and makes recommendations for process changes, then implements changes to create new guidelines or structure.

  • Enrollment Marketing (15%)_
  • Ensure effective development and execution of enrollment marketing projects and campaigns.
  • Relationship Management (10%)_
  • Work closely with Carey's crossfunctional team members to support Carey's strategic priorities.
  • Serve as a collaborative member of the Marketing and Communications team, assisting with other marketingrelated duties as assigned and as time permits.
  • Project Management (5%)_
  • Collaborate with internal and external stakeholders to fulfill marketing requests as needed.
  • Effectively track and manage his/her projects using project management software.
  • Other (5%)_
  • Possible website maintenance support, including photo updates, content updates, desktop research and competitive website review.
  • Other duties as assigned.

Special Knowledge, Skills, & Abilities

  • Proven project management and organizational skills with experience balancing multiple projects and deadlines at one time.
  • Excellent timemanagement skills, along with demonstrated ability to juggle multiple projects.
  • Excellent writing, editing, and proofreading skills.
  • Excellent communication skills, written and verbal, and strong interpersonal skills.
  • Ability to work creatively with a small, closeknit team on a variety of schoolwide projects.
  • Keen attention to detail.
  • Knowledge in higher education trends and market.
  • Adapts to workload and working conditions while maintaining a positive attitude and professional demeanor.
  • Knowledge of Pardot (Marketing Cloud) marketing automation tool and/or Technolutions Slate CRM platform a plus.
  • Knowledge of BrightEdge SEO tool.
  • Knowledge of relevant reporting tools such as Google Analytics 4, Google Looker Studio, and Tableau.
  • Proficiency in Microsoft Office necessary, with advanced skills in Microsoft Excel.
  • Must maintain a professional working relationship with faculty, students and staff.
  • Selfstarter and can lead independently and proactively.
  • Must be a proactive communicator, keeping their manager informed on a regular basis of work progress.
  • Must be a team player, capable of interacting across all departments and functions.

Minimum Qualifications

  • Bachelor's Degree in related field.
  • Two years related experience.
  • Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.

Preferred Qualifications

  • Experience with marketing automation tools (e.g., Pardot, Marketo, etc.) very strongly preferred.
  • Bachelor's degree in marketing, advertising, public relations, communications.
  • Four years of digital marketing experience preferred.
  • Four or more years of relevant experience, preferably in higher education.

Classified Title:
Communications Specialist

Job Posting Title (Working Title): Digital Marketing Specialist

Role/Level/Range:
ATP/03/PB

Starting Salary Range:
$45,700 - $80,000 Annually ($60,000 targeted; Commensurate with experience)

Employee group:
Full Time

Schedule:
Monday-Friday 8:30 AM - 5:00 PM

Exempt Status:
Exempt


Location:
Hybrid/JH at Harbor East


Department name:
Marketing & Communications


Personnel area:
Carey Business School
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