Digital Marketing Specialist - Baltimore, United States - Johns Hopkins University
Description
Specific Duties & Responsibilities- Maximize efficiency and capitalize on the full marketing automation features and benefits of both Pardot/Salesforce Marketing Cloud and Slate.- Evaluate current processes and makes recommendations for process changes, then implements changes to create new guidelines or structure.
- Enrollment Marketing (15%)_
- Ensure effective development and execution of enrollment marketing projects and campaigns.
- Relationship Management (10%)_
- Work closely with Carey's crossfunctional team members to support Carey's strategic priorities.
- Serve as a collaborative member of the Marketing and Communications team, assisting with other marketingrelated duties as assigned and as time permits.
- Project Management (5%)_
- Collaborate with internal and external stakeholders to fulfill marketing requests as needed.
- Effectively track and manage his/her projects using project management software.
- Other (5%)_
- Possible website maintenance support, including photo updates, content updates, desktop research and competitive website review.
- Other duties as assigned.
Special Knowledge, Skills, & Abilities
- Proven project management and organizational skills with experience balancing multiple projects and deadlines at one time.
- Excellent timemanagement skills, along with demonstrated ability to juggle multiple projects.
- Excellent writing, editing, and proofreading skills.
- Excellent communication skills, written and verbal, and strong interpersonal skills.
- Ability to work creatively with a small, closeknit team on a variety of schoolwide projects.
- Keen attention to detail.
- Knowledge in higher education trends and market.
- Adapts to workload and working conditions while maintaining a positive attitude and professional demeanor.
- Knowledge of Pardot (Marketing Cloud) marketing automation tool and/or Technolutions Slate CRM platform a plus.
- Knowledge of BrightEdge SEO tool.
- Knowledge of relevant reporting tools such as Google Analytics 4, Google Looker Studio, and Tableau.
- Proficiency in Microsoft Office necessary, with advanced skills in Microsoft Excel.
- Must maintain a professional working relationship with faculty, students and staff.
- Selfstarter and can lead independently and proactively.
- Must be a proactive communicator, keeping their manager informed on a regular basis of work progress.
- Must be a team player, capable of interacting across all departments and functions.
Minimum Qualifications
- Bachelor's Degree in related field.
- Two years related experience.
- Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Preferred Qualifications
- Experience with marketing automation tools (e.g., Pardot, Marketo, etc.) very strongly preferred.
- Bachelor's degree in marketing, advertising, public relations, communications.
- Four years of digital marketing experience preferred.
- Four or more years of relevant experience, preferably in higher education.
Classified Title:
Communications Specialist
Job Posting Title (Working Title): Digital Marketing Specialist
Role/Level/Range:
ATP/03/PB
Starting Salary Range:
$45,700 - $80,000 Annually ($60,000 targeted; Commensurate with experience)
Employee group:
Full Time
Schedule:
Monday-Friday 8:30 AM - 5:00 PM
Exempt Status:
Exempt
Location:
Hybrid/JH at Harbor East
Department name:
Marketing & Communications
Personnel area:
Carey Business School
More jobs from Johns Hopkins University
-
Research Assistant
Baltimore, United States - 3 weeks ago
-
Sr. Security Systems Specialist
Baltimore, United States - 3 days ago
-
crna
Baltimore, MD, United States - 4 weeks ago
-
Assistant Director of Operations, Data, Reporting
Baltimore, United States - 1 week ago
-
Nurse Practitioner Fellow
Baltimore, United States - 1 week ago
-
Research Program Assistant II
Baltimore, United States - 3 weeks ago