Digital Marketing Specialist - Baltimore, United States - Johns Hopkins University

Johns Hopkins University

Verified Company

Baltimore, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Specific Duties & Responsibilities- Maximize efficiency and capitalize on the full marketing automation features and benefits of both Pardot/Salesforce Marketing Cloud and Slate.- Evaluate current processes and makes recommendations for process changes, then implements changes to create new guidelines or structure.

Enrollment Marketing (15%)_
Ensure effective development and execution of enrollment marketing projects and campaigns.
Relationship Management (10%)_
Work closely with Carey's crossfunctional team members to support Carey's strategic priorities.
Serve as a collaborative member of the Marketing and Communications team, assisting with other marketingrelated duties as assigned and as time permits.
Project Management (5%)_
Collaborate with internal and external stakeholders to fulfill marketing requests as needed.
Effectively track and manage his/her projects using project management software.
Other (5%)_
Possible website maintenance support, including photo updates, content updates, desktop research and competitive website review.
Other duties as assigned.

Special Knowledge, Skills, & Abilities

Proven project management and organizational skills with experience balancing multiple projects and deadlines at one time.
Excellent timemanagement skills, along with demonstrated ability to juggle multiple projects.
Excellent writing, editing, and proofreading skills.
Excellent communication skills, written and verbal, and strong interpersonal skills.
Ability to work creatively with a small, closeknit team on a variety of schoolwide projects.
Keen attention to detail.
Knowledge in higher education trends and market.
Adapts to workload and working conditions while maintaining a positive attitude and professional demeanor.
Knowledge of Pardot (Marketing Cloud) marketing automation tool and/or Technolutions Slate CRM platform a plus.
Knowledge of BrightEdge SEO tool.
Knowledge of relevant reporting tools such as Google Analytics 4, Google Looker Studio, and Tableau.
Proficiency in Microsoft Office necessary, with advanced skills in Microsoft Excel.
Must maintain a professional working relationship with faculty, students and staff.
Selfstarter and can lead independently and proactively.
Must be a proactive communicator, keeping their manager informed on a regular basis of work progress.
Must be a team player, capable of interacting across all departments and functions.

Minimum Qualifications

Bachelor's Degree in related field.
Two years related experience.
Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.

Preferred Qualifications

Experience with marketing automation tools (e.g., Pardot, Marketo, etc.) very strongly preferred.
Bachelor's degree in marketing, advertising, public relations, communications.
Four years of digital marketing experience preferred.
Four or more years of relevant experience, preferably in higher education.

Classified Title:
Communications Specialist

Job Posting Title (Working Title): Digital Marketing Specialist

Role/Level/Range:
ATP/03/PB

Starting Salary Range:
$45,700 - $80,000 Annually ($60,000 targeted; Commensurate with experience)

Employee group:
Full Time

Schedule:
Monday-Friday 8:30 AM - 5:00 PM

Exempt Status:
Exempt

Location:
Hybrid/JH at Harbor East

Department name:
Marketing & Communications

Personnel area:
Carey Business School