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Marketing Automation Specialist - Lititz, United States - Clark Associates
Description
The foodservice professional's premier source for restaurant equipment, supplies, and knowledge online. Our purpose is to empower and equip people to run their businesses more profitably and efficiently.Responsibilities include, but not limited to:
Help develop marketing automation systems and capabilities
Move huge amounts of data from our warehouse to our marketing automation tool to support campaigns
Collaborate with team members to optimize marketing channels using data driven analysis
Help define customer segments and profiles for targeting and marketing automation
Conduct EDA (Exploratory Data Analysis) on enormous amounts of marketing data
Collaborate with stakeholders and team members on measurement projects
Bachelor's Degree in Marketing, Analytics, Economics, Finance, or Data Science
SQL, Ability to write scalable queries
Curiosity, accuracy, and the ability to quickly learn and develop new skills
Strong communications, organization, and teamwork skills
3+ Year's experience working in an analytics related position, preferably in ecommerce.
3+ Year's experience working with a marketing automation tool
Preferred Experience:
Web analytics (Google Analytics or similar tool)
Attribution Modeling
Audience Building
Experience using data visualization software (ex. Power BI or Looker Studio)
Prior experience with large-scale, paid media accounts, preferably e-commerce businesses
Python
The ideal candidate will possess the following qualities:
Communicate Effectively:
Ability to simply and confidently explain ideas to team members both written and verbally.
Critical Thinking Skills:
The marketing landscape can change rapidly and without warning, and the strategies that worked yesterday might not work today.
Because of that, we need a curious individual who loves to dive in, experiment, and develop innovative solutions to new challenges.
Entrepreneurial Spirit:
Takes it upon themselves to find ways to add value to the team and business. They are self-motivated and creative in their quest to find actionable insights and new solutions.
They can often be found saying "What if we tried this?" or "Maybe this is a better way to do it?" They have a knack for overcoming obstacles.
Desire to Grow:
Constantly seek to improve themselves and expand their professional knowledge and skill set.
Responsibilities include, but not limited to:
Help develop marketing automation systems and capabilities
Move huge amounts of data from our warehouse to our marketing automation tool to support campaigns
Collaborate with team members to optimize marketing channels using data driven analysis
Help define customer segments and profiles for targeting and marketing automation
Conduct EDA (Exploratory Data Analysis) on enormous amounts of marketing data
Collaborate with stakeholders and team members on measurement projects
Essential requirements:
Bachelor's Degree in Marketing, Analytics, Economics, Finance, or Data Science
SQL, Ability to write scalable queries
Curiosity, accuracy, and the ability to quickly learn and develop new skills
Strong communications, organization, and teamwork skills
3+ Year's experience working in an analytics related position, preferably in ecommerce.
3+ Year's experience working with a marketing automation tool
Preferred Experience:
Web analytics (Google Analytics or similar tool)
Attribution Modeling
Audience Building
Experience using data visualization software (ex. Power BI or Looker Studio)
Prior experience with large-scale, paid media accounts, preferably e-commerce businesses
Python
Liquid
The ideal candidate will possess the following qualities:
Communicate Effectively:
Ability to simply and confidently explain ideas to team members both written and verbally.
Critical Thinking Skills:
The marketing landscape can change rapidly and without warning, and the strategies that worked yesterday might not work today.
Because of that, we need a curious individual who loves to dive in, experiment, and develop innovative solutions to new challenges.
Entrepreneurial Spirit:
Takes it upon themselves to find ways to add value to the team and business. They are self-motivated and creative in their quest to find actionable insights and new solutions.
They can often be found saying "What if we tried this?" or "Maybe this is a better way to do it?" They have a knack for overcoming obstacles.
Desire to Grow:
Constantly seek to improve themselves and expand their professional knowledge and skill set.
Remote work qualifications
Access to a reliable and secure high-speed internet connection.
Cable or fiber internet connections (at least 75mbps download/10mbps upload) are preferred, as satellite connections often cannot support the technologies used to perform day-to-day tasks.
Access to a home router and modem.A dedicated home office space that is noise- and distraction-free. The space should have strong wireless connection or a wired Ethernet connection (wired connection is preferred, if possible).
A valid, physical address (apartment, suite, etc.). PO Boxes are not supported, as a physical address is required for you to receive your computer equipment.
The desire and ability to work and communicate with other team members via chat, webcam, etc.
Legal residents of one of the following states: (AK, AL, AR, AZ, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, MD, ME, MI, MN, MO, MS, NC, ND, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, VT, WI, WV, and WY).
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