- Own performance of all email copies to engage trial users, convert engaged trial users, and expand current customers
- Craft compelling briefs to set up and activate trial users and engage and monetize them to paying customers; engage current customers to build engagement and drive cross-sell
- Interpret briefs from internal teams such as Paid growth and Growth funnel monetization and turn them into persuasive copy concepts; test and optimize subject line, copy, and CTA copy to improve conversion
- Partner with Product Marketing to understand and articulate product value propositions
- Collaborate with Brand marketing to ensure a consistent tone of voice
- Continuously improve Email performance based on platform and behavioral analytics
- 8-10 years of experience in copywriting for a SaaS organization; PLG experience preferred
- A strong, diverse portfolio that reflects a deep understanding of various types of emails - informational, educational, inspiring, and conversion-focused
- Strong problem-solving and critical thinking skills - you can perform a root cause analysis and develop copy solutions most appropriate for solving the problem statement
- An ability to juggle multiple projects in a high-velocity environment
- A team player mindset that is eager to brainstorm and create new ideas to elevate performance
- An ability to independently research and quickly understand unfamiliar topics, issues, and technical concepts
- A portfolio of writing/content samples is required.
- Bachelor's degree or applicable work experience.
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Manager - Content Strategy - Email Copywriting - Bellevue, United States - Freshworks
Description
Company Description
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies - that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).
Freshworks' cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.
Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.
Job Description
Please note: This role will be based in Bellevue, WA and requires an in-office presence.
Job Description
We seek an experienced Email copywriter to join the Revenue Growth team at Freshworks. You will be responsible for writing compelling email copies spanning the buying journey for the Inbound business at Freshworks. You'll lead email copywriting for the entire product portfolio for audience segments spanning free plan users, trial users, trial expired, and customers. You'll continuously improve the performance of our lifecycle emails.
You thrive in global and cross-functional organizational structures.
What you'll do at Freshworks:
We'd love to hear from you if you have:
Additional Information
All your information will be kept confidential according to EEO guidelines.
California Pay Range: $138,000 - $224,250 comprising an annual salary & incentive compensation. You may also be eligible for equity and additional generous company benefits.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
