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    Marketing and Social Media Manager - Seattle, United States - Neighborhood Farmers Market Alliance

    Neighborhood Farmers Market Alliance
    Neighborhood Farmers Market Alliance Seattle, United States

    4 weeks ago

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    Description

    Status:
    Full-time, 40-hours per week


    FLSA:
    This position is non-exempt and is eligible for overtime pay

    Compensation:
    $60K-$66K annually, based upon experience

    Benefits:
    Benefits package includes medical, dental, and vision; 3 weeks PTO, paid holidays, and a 401(k) match after 1 year.

    Regular Hours:
    Remote weekday business hours with semi-regular in-person market visits on weekends and evenings. Occasional in-person office hours required.

    Reports To :
    Director of Communications & Development

    Position Description and Responsibilities:


    The Marketing & Social Media Manager supports NFM's marketing, social media and promotional activities that serve NFM's programs, markets, and local producers.


    Building an appreciation and understanding of NFM's work and raising the organization's profile in the community, the Marketing & Social Media Manager's primary goal is to inspire new, continued, and increased support of the mission, attract and engage market shoppers, and build the connection between consumers and producers within our markets.

    Main duties include (1) creating visual and written content including digital media and newsletters, printed collateral and reports; (2) social media management and strategy implementation across NFM's primary accounts; and (3) supporting the creation of market signage, banners, and best practices for vendors in their own marketing efforts.


    General responsibilities of this role include:
    Content Creation, Social Media & Marketing Management
    Plans, executes, and evaluates NFM's social media
    Works jointly with the Director of Communications & Development to update NFM's annual marketing plan and social media strategies
    Creates and maintain partnerships and relationships that support social media and marketing execution
    Creates original content using photography, videography, graphic design and writing skills
    Manages the editorial/content calendar
    Maintains organized assets in Lightroom, OneDrive, and SharePoint
    Conducts ongoing needs assessments for in-market signage and branding
    Designs onsite signage, marketing collateral, and other tools to improve the shopper experience
    Produces long-form content for NFM's blog, weekly Ripe + Ready newsletter, and website
    Updates the website as needed
    Creates communications materials for diverse audiences and communities
    Update online calendars, portals, and profiles with NFM information (e.g. Facebook groups, community calendars, Google profiles, Eat Local First listings, etc.)
    Audits MarketSpread profiles to ensure vendors upload logos, websites, and corresponding information
    Manages the NFM merchandise program including responsibility for meeting budget goals, merchandising, and collaborations
    Conducts regular farm and market visits to collect assets, stories, and information in support of overall goals
    Engages with NFM's online community including responding or redirecting customer comments, questions and concerns
    Conducts or ensures community outreach efforts are accomplished (e.g. distributing collateral, market posters, and digital information to people and orgs that expand awareness of the markets)
    Other duties as assigned
    Organizational Development and Support
    Stays up to date with social media trends and best practices through training and professional development
    Researches and connects with new media targets, and executes earned/paid opportunities as assigned
    Maintains the communications guide for NFM and educates staff, board and volunteers on its usage
    Participates in strategic planning, annual work planning, and other goal setting activities
    Participates in planning and execution activities related to NFM's goals around racial equity, access and inclusion
    Upholds a commitment the best possible outcomes for our stakeholders while reducing expenses and maximizing income
    Preferred Qualifications

    Degree or certification(s) in communications, marketing, journalism, graphic design or related field OR an equivalent combination of skills, training, and hands-on experience.

    2-5 years of experience (college, internship, professional) creating multi-platform content that is strong, engaging, and informative.
    Motivated to advance the cause of sustainable agriculture and the success of small family farms.
    Demonstrated excellence in writing, proofreading, and editing.
    Proven ability to identify stories that will connect with the audience.
    Excellent research, organizational, and time management skills.
    Fluency in language(s) other than English.
    Experience with Adobe Creative Suite, DSLR cameras, and/or editing software.
    Experience or familiarity MailChimp and Sprout Social.
    Knowledge of (or desire to learn) Washington State seasonal crops and basic menu planning/cooking skills.
    Strong listening and communication skills.
    The capacity to work independently and collaboratively.
    Ability to work efficiently without compromising quality or accuracy.
    To Apply

    Send a cover letter and resume to Additional creative materials such as examples of past creative work, social media, or websites are welcome but not required.

    Applications received by Friday May 17 will be prioritized.
    The Neighborhood Farmers Markets is an Equal Opportunity Employer.

    NFM encourages individuals who are BIPOC and/or LGBTQIA to join our team We welcome applications from qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

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