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    Senior Product Marketing Specialist - Salt Lake City, United States - Myriad Genetics & Laboratories

    Myriad Genetics & Laboratories
    Myriad Genetics & Laboratories Salt Lake City, United States

    2 weeks ago

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    Description
    We are looking for a Senior Product Marketing Specialist to our Oncology Marketing team within Myriad Genetics. This role is focused on translating Germline product capabilities into unique and differentiated business benefits.

    The selected candidate will play a pivotal role in translating product capabilities into compelling value propositions and developing corresponding marketing materials and programs across diverse customer touchpoints.

    This Senior Product Marketer is responsible for the building blocks needed to support clinical content development and marketing channels.

    This Senior Product Marketer will also gather inputs & intel to develop differentiated marketing strategy & messaging and inform product roadmap.

    Our hereditary cancer testing products are a priority portfolio within Myriad Genetics with high visibility.

    We're seeking an individual who can seamlessly integrate creative, clinical, and analytical skills to drive results, with a solid understanding of key marketing concepts and processes.


    Responsibilities:

    • Develop near and long-term marketing strategy that aligns with business goals for oncology germline product portfolio.
    • Drive product value proposition and craft messaging leveraging market research, competitive analysis, positioning, launch strategies, and sales enablement.
    • Collaborate with upstream (R&D and product managers) stakeholders.
    • Partner to build marketing strategy that drives paired testing and full ONC portfolio.
    • Create content strategy to engage with key target audiences to build brand awareness/drive messaging.
    • Lead for VOC and research to understand customer needs.
    • Collaborate with sales, clinical, product teams to distill actionable insights that inform and drive marketing strategy and tactics.
    • Partner with omnichannel and sales enablement to ensure we achieve shared revenue/KPI targets.
    • Understand product and service offerings of key competitors; communicate products and services differentiation to sales and provide input to senior leadership.
    • Proven experience in developing and executing successful marketing campaigns in collaboration with enterprise teams and agency partners.
    • Experience in executing brand strategy, partnering with creative agencies, and peer influence.
    • Ability to effectively manage multiple tasks in a fast-paced environment, meeting deadlines consistently.
    • Strong proficiency in both creative and analytical tasks, with the ability to translate data into actionable insights.
    • Demonstrated track record of delivering measurable business value and achieving results in marketing initiatives.
    • Experience in analyzing data to optimize strategies and drive business impact.
    • Familiarity with various marketing tools, techniques, and platforms.
    • Willingness to take calculated risks, adapt to change, and maintain an innovative mindset.
    • Excellent communication, leadership, and collaboration skills, with the ability to work effectively across teams and levels within the organization.
    • Deadline and detail-oriented and able to track, handle and maintain multiple projects at once.
    • Strong leadership and collaboration skills.
    • Track record of delivering business value.
    • Up to 25% travel required.
    • Serve as expert in the clinical aspects of the germline product portfolio, including hereditary cancer risk assessment and active-cancer diagnosis treatment planning.
    • Work with cross-functional teams (enterprise, omnichannel, sales, product management, medical) to coordinate marketing campaigns and initiatives, supporting the creation of marketing materials and collateral, and to analyze performance and measure effectiveness.
    • Contribute to the creation and delivery of internal education and training materials.
    • Ensure timely submission of materials through Myriad's internal review process.
    • Exhibit thought leadership with a blend of strategic capability, analytical horsepower, and technical knowledge to translate product analysis into product vision.
    • Define actionable customer segmentation and prioritization.
    • Synthesize market trends and competitive intel to inform product roadmap and marketing plans.
    • Partner with vendors/agencies to deliver critical needs, including creative and communications agency teams.
    • Responsible for executing trade events strategy to represent brands at industry events.
    • Manage imaging strategy and channel, ensuring all work adheres to brand standards and overall marketing strategy.

    Qualifications:

    • Bachelor's degree required; Marketing preferred.
    • Experience in biotech industry preferred, or Diagnostics, Medical Device, or Pharma.
    • 3+ years of product marketing / brand marketing experience in Healthcare setting preferred.
    • Experience in biotech industry preferred, or Diagnostics, Medical Device, or Pharma.
    • 3+ years of product marketing / brand marketing experience in Healthcare setting preferred.
    • Proven experience in developing and executing successful marketing campaigns in collaboration with enterprise teams and agency partners.
    • Experience in executing brand strategy, partnering with creative agencies, and peer influence.
    • Ability to effectively manage multiple tasks in a fast-paced environment, meeting deadlines consistently.
    • Strong proficiency in both creative and analytical tasks, with the ability to translate data into actionable insights.
    • Demonstrated track record of delivering measurable business value and achieving results in marketing initiatives.
    • Experience in analyzing data to optimize strategies and drive business impact.
    • Familiarity with various marketing tools, techniques, and platforms.
    • Willingness to take calculated risks, adapt to change, and maintain an innovative mindset.
    • Excellent communication, leadership, and collaboration skills, with the ability to work effectively across teams and levels within the organization.
    • Deadline and detail-oriented and able to track, handle and maintain multiple projects at once.
    • Strong leadership and collaboration skills.
    • Track record of delivering business value.
    • Up to 25% travel required.
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