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    Marketing Manager - Atlanta, United States - Coca-Cola Company

    Coca-Cola Company
    Coca-Cola Company Atlanta, United States

    3 weeks ago

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    Description

    Coca-Cola's Licensing and Retail Department (L&R) manages our global and domestic licensing business, which creates products such as apparel, hard goods, drinkware and gift items that bear the brand's logo and/or trademarks. The team also manages Coca-Cola Stores in Orlando, Las Vegas and Atlanta as branded retail destinations, an eCommerce site for Coca-Cola Store in the U.S. and select international markets, and the brand attraction, World of Coca-Cola in Atlanta.

    The Marketing Manager position sits within the Marketing group in Licensing and Retail to drive traffic, conversion, and revenue growth for these online and offline experiences. This position is primarily focused on social media and content marketing.

    Additional:

    • Relocation assistance: Not provided
    Responsibilities:
    • Plan and manage execution of all owned Social Media content for World of Coca-Cola, Coca-Cola Stores and
    • Partner with Marketing team to develop social and editorial calendar that aligns with Merchandising and Marketing opportunities
    • Create visual and written social media content individually, with agencies and internal resources
    • Manage all publishing, listening and reporting for owned social using internal tools and resources
    • Maintain all World of Coca-Cola and Coca-Cola Store social, digital, web, and review channels with accurate operational details and marketing promotions
    • Lead influencer marketing strategy and processes in partnership with paid media and public relations leads
    • Support Senior Marketing Manager with paid social ad campaign creative and planning
    • Assist with coordination of local filming, content and partnership marketing opportunities at Stores and Attraction
    • Assist marketing and operations team with local marketing activations and events at Stores and Attraction
    • Support photo and video content production processes across Marketing team
    • Provide consistent reporting on marketing channel performance with actionable insights to drive audience growth, in-store traffic and online sales
    • Assist in new content marketing efforts for growth
    • Identify new test and learn opportunities to drive growth from managed channels
    • Stay current on social and digital marketing industry trends and competitive activity
    • Partner with teams across the enterprise to identify consumer connection points that will drive deeper engagement and growth
    • Project management of cross-functional marketing projects
    Summary of Functional skills:
    • Retail, attraction or local marketing experience preferred
    • Communications or brand marketing experience
    • Experience working on verified social accounts
    • Experience creating and editing photos and videos for social content
    • Editorial or content marketing experience creating emails, web content
    • Strong digital analytics experience, creating and actioning insights
    • Uses data and insights to guide marketing decisions
    • Microsoft Office, Google Analytics, Adobe Platforms
    • Project management experience
    Education & Experience:
    • 5 years of experience and success in social media marketing
    • Bachelor's Degree required; MBA preferred
    Skills

    Local Store Marketing; Social Media Copywriting; eCommerce Marketing; Digital Content Marketing; Social Media Content Creation; Original Content Creation; Digital Marketing Analytics; Influencer Marketing; Retail Marketing; Integrated Marketing Communications; Project Management; Social Media Management
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