Marketing Specialist - Exton, PA
16 hours ago
Job description
Your tasks
- Creation and implementation of regional marketing plans to achieve business and sales targets.
- Planning, coordination and execution of regional events, including trade shows and conferences.
- Close collaboration with the global marketing team and regional sales manager. Our headquarters are located in Germany, with US locations in California, Texas and Pennsylvania.
- Translating product and market requirements into marketing messages, creating content and communicating it effectively to the regional market.
- Executing market- and segment-specific campaigns, account-based marketing plans and taking responsibility for lead generation programmes to develop qualified sales leads, grow the pipeline and increase brand awareness in the region.
- Overseeing the marketing strategy for partners and sales channels to prioritise strategic partners for joint marketing activities.
- Monitoring the progress and measuring the results of all key marketing campaigns by regularly reviewing the pipeline and tracking business deals.
Your profile
- Bachelor's degree (or equivalent) in marketing, communications, business development or a related field.
- 1-2 years experience in marketing, preferably in industrial sector / manufacturing industry.
- Familiar with digital marketing, marketing automation and ABM.
- Ability to produce content in different formats: e.g. video, blog, social media, etc.
- Knowledge on Salesforce, (Hubspot) + Pardot, 6Sense, Demandbase, Google Analytics, Creative Cloud is appreciated.
- Knowledge of the machine vision or automation industry is a plus.
- Must be collaborative, able to multi-task, and adapt to a fast-paced environment.
- Ability to work collaboratively in a cross functional & virtual team in a matrix organisation.
- Willingness to travel nationally and, if necessary, internationally.
Your benefits
As a global industrial company with nine locations in Germany, Belgium, Canada, the USA, and Asia, we develop, produce, and distribute our highly specialized industrial cameras, modular image processing systems, and software solutions for machine vision, research, and high-tech applications. Behind our success are over 500 employees and a corporate culture that prioritizes both customer and employee needs and focuses on entrepreneurial thinking.
Benefit from exciting projects, a strong network, and diverse development opportunities. Cross-location and cross-disciplinary collaboration combines expertise and enables complete solutions from a single source. We place great value on an open and communicative atmosphere in which we leave enough room for cooperation, feedback, and ideas. We offer you a comprehensive insight into the company's activities so that you can work independently and actively contribute.
Become part of our team and help us shape the future of innovative image processing solutions - we look forward to receiving your application
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