Director of Communications Community Engmt - Conroe, United States - HCA Houston Healthcare Conroe

HCA Houston Healthcare Conroe

Verified Company

Conroe, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

This position is incentive eligible.

Introduction

Do you want to join an organization that invests in you as a Director of Communications & Community Engagement? At HCA, you come first.

HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

Benefits:

At HCA, we want to ensure your needs are met.

We offer eligible colleagues an attractive benefit package that includes medical, wellbeing, dental and vision benefits along with some unique benefits including:

Medical, Dental, Vision, Life Insurance and Flexible Spending
Paid Time Off (PTO) and Personal Leave
401K (100% annual match 3% to 9% of pay based on years of service)
Academic Assistance and Reimbursements for Tuition and Student Loans
Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc.
Home, Auto, and Pet Insurance
Employee Stock Purchase Program (ESPP)
Short Term & Long Term Disability coverage
Adoption Assistance
Legal Benefits and lots more

Learn more about Employee Benefits

You contribute to our success. Every role has an impact on our patients' lives and you have the opportunity to make a difference.

We are looking for a dedicated Director of Communications & Community Engagement like you to be a part of our team.

Job Summary and Qualifications

The HCA Healthcare Conroe Director Communications and Community Engagement is an extension of the Division Marketing and Corporate Affairs team working onsite at local hospitals to support promotion of the HCA Healthcare family of brands, as well as the division's growth agenda.

The position reports directly to the Gulf Coast Division AVP, Strategic Communications with a dotted-line reporting relationship to the hospital CEO.

This individual sits on the hospital's administrative leadership team playing a critical role in representing the HCA Healthcare mission, purpose and strategic vision via the hospital setting, both internally and externally, by identifying opportunities to engage stakeholders through productive communication and relationship building.

The facility director participates in the development and execution of communications and community engagement plans for the hospital's local market, and supports marketing efforts in alignment with division and corporate/group-developed objectives, strategies and tactics for marketing and corporate affairs.

Keeping current in terms of community needs, issues and opportunities relevant to the organization, the director drives collaboration and execution of community engagement activities and serves as the lead hospital communicator.

What you will do in this role:
Communications

Bridges enterprise brand narrative with market/hospital brand to highlight the value of being part of the broader organization.
Assists CEO and other officers with communication needs including messaging related to colleague engagement.
Supports development and implementation of the strategic PR and Communications plan to meet organizational needs and support hospital business and growth goals.
Proactively develops content to drive engagement across owned, earned and paid media channels. Proactively pitches compelling stories to local media outlets.
Manages crisis communications and serves as an oncall public information representative.
Stays abreast of hospital news, trends, services and objectives.
Acts as a local advocate for the adherence to marketing and communications specific policies in partnership with the Facility Ethics and Compliance Officer.
Consistently monitors patient comments and reviews about the hospital and its physicians in order to provide timely response to positive engagements and speedy service recovery for negative comments/reviews.

Community Engagement

Serves as a conduit to communicate enterprise, group and division community engagement strategies to facility leadership.
Drives engagement programs and activities to heighten our positive reputation within the community.
Supports strategy for hospitals Board of Trustees regarding composition and engagement.
Identifies meaningful healthcarerelated community engagement activities in the hospital's service area that complement the organization's goals.
Supports and coordinates events and programs in coordination with the Division and hospital goals and designed to raise awareness of the submarket's capabilities and strengths.
Supports aspects of colleague community engagement, including giving campaigns for the community and our HCA Healthcare Hope Fund, volunteering and board service in collaboration with Human Resources.

Marketing

Serves as a conduit to communicate enterprise, group and division marketing strategies to facility leadership.
Lead local brand management activities to ensure stakeholders are educated, knowledgeable and engaged on our brand strategies, including proper use of l