Marketing Coordinator - Bakersfield, CA

Company Description · The Wonderful Company is committed to offering high-quality, healthy, and iconic brands such as Wonderful Pistachios, Wonderful Halos, FIJI Water, and POM Wonderful. We're looking to make the world a healthier place through an uncompromising commitment to th ...

Job description

Company Description
The Wonderful Company is committed to offering high-quality, healthy, and iconic brands such as Wonderful Pistachios, Wonderful Halos, FIJI Water, and POM Wonderful. We're looking to make the world a healthier place through an uncompromising commitment to the well-being of our employees and their families. We foster a collaborative workforce that encourages an entrepreneurial spirit and openness to change.

We're growing La Cocina into a must-visit restaurant for locals and the surrounding community—known for fresh, healthy, and crave-worthy meals. La Cocina is seeking a creative, motivated
Marketing Coordinator
to help shape and grow the restaurant's brand presence, customer engagement, and community awareness.

This role is ideal for an early-career marketing professional who is excited to bring fresh ideas, execute campaigns, and build meaningful connections through social media, promotions, and local outreach. This position supports the development and execution of marketing initiatives that strengthen brand recognition, drive sales, and reinforce La Cocina's identity within the community.

This position is located in Shafter, CA and requires on-site work from Monday to Friday.
Job Description
Brand & Creative Marketing

• Support the development and execution of La Cocina's brand identity, tone, and visual theme
• Contribute creative ideas for campaigns, promotions, and seasonal initiatives
• Assist with basic creative assets such as captions, flyers, signage, and promotional materials
• Ensure brand consistency across all platforms and touchpoints

Social Media & Digital Marketing

• Assist with planning, creating, and scheduling social media content
• Monitor engagement, trends, and audience feedback
• Support social media campaigns that promote menu items, events, and promotions
• Stay current on food, restaurant, and social media trends

Marketing Campaigns & Promotions

• Help implement marketing strategies aligned with business goals
• Coordinate promotions, limited-time offers, and in-store marketing efforts
• Track campaign performance and provide basic reporting and insights
• Work within a provided marketing budget and follow spending guidelines

Community Outreach & Events

• Assist with planning and coordinating community outreach efforts
• Support promotional events, tastings, partnerships, and on-site activations
• Represent La Cocina in a professional and brand-appropriate manner at events
• Help build relationships with local organizations and community partners

Collaboration & Coordination

• Work closely with internal teams (operations, leadership, vendors)
• Coordinate timelines, approvals, and deliverables
• Assist with vendor communications related to marketing and advertising

Qualifications

• Bachelor's degree in marketing, communications, business, or related field
• Strong interest in branding, marketing, and the restaurant or food industry
• Basic understanding of marketing principles and social media platforms
• Strong written and verbal communication skills
• Highly organized with attention to detail
• Ability to manage multiple tasks and meet deadlines
• Some hands-on experience implementing marketing or social media strategies
• Familiarity with content creation tools (e.g., Canva, basic photo/video editing)
• Experience assisting with events, promotions, or community outreach
• Comfort tracking expenses and working within a defined budget

Pay Range: $ $31.00 per hour. Final compensation will be dependent upon skills & experience.

Additional Information

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:

• 24/7 online physician consultations

• virtual mental health resources
• life coaching
• engaging employee community groups
• cash rewards for healthy habits and fitness reimbursements

• library of on-demand fitness videos

• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.

• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
• Building a Healthy Society: To date, our co-Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California's Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE's "100 Companies That Care" list and was named one of Fortune magazine's 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.

Headquartered in Los Angeles, The Wonderful Company is a privately held $6 billion company dedicated to harvesting health around the world through its iconic consumer brands. The company's 10,000 employees worldwide are committed to bringing consumers everywhere the freshest, most wholesome pistachios, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company's market share: Wonderful Pistachios is America's No. 1 tree nut and America's fastest-growing snack; Wonderful Halos is the No. 1 mandarin orange in America; POM Wonderful is the No. 1 100% pomegranate brand in America; FIJI Water is America's No. 1 premium imported bottled water brand; JUSTIN Wine has the No. 1 Cabernet Sauvignon in California; and Teleflora is the world's leading floral delivery service.

The Wonderful Company's connection to consumers has health at its heart and giving back at its core. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California's Central Valley. To view the current Corporate Social Responsibility report, visit

To learn more about The Wonderful Company, its products and its core values, visit , or follow us on Facebook, Twitter and Instagram.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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