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Marketing Manager
6 days ago
Millenium Security, LLC Charlottesville, United States**OVERVIEW** · This position is responsible for planning, implementing and managing marketing strategies to promote the company's security and transportation divisions and building the company's client and employee base. This will include being responsible for building and mainta ...
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Infinity Systems Keswick, United States Full timeAbout the Company · We are one of the leading specialized distributors for POS systems and auto-ID hardware in Europe with an annual turnover of over 750 million euros. For more than 20 years, we have been distributing products from almost all renowned manufacturers in the indust ...
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Marketing Manager
1 week ago
Virginia Panel Company Waynesboro, United States**SUMMARY**:Responsible for Marketing Communication activities—Website Management, Technical Documentation, Trade Shows and Advertising. · **DUTIES AND RESPONSIBILITIES**: · - Marketing Communications · - Identify and monitor market conditions or changes in the industry that may ...
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Marketing Manager
4 days ago
RIVANNA Charlottesville, United StatesRIVANNA seeks a highly versatile and hands-on Marketing Manager to develop and execute digital and print marketing. This role involves increasing brand awareness, driving website traffic, and generating qualified sales leads in collaboration with agency support. The position also ...
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Marketing Manager
3 weeks ago
UVA Health Charlottesville, United StatesThe Marketing Manager will be responsible for marketing projects related to the development and implementation of innovative, integrated marketing plans designed to build local, regional, and national reputation and volume for key clinical specialties, as well as stewardship of t ...
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Marketing Manager
12 hours ago
Aramark Charlottesville, United States**Job Description** · The Field Marketing Manager II is responsible for supporting Aramark?s clients with product innovation, merchandising and promotions.? This role serves as a liaison between Aramark?s Marketing team and client?s account locations, ensuring that client and co ...
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Marketing Manager
2 days ago
RIVANNA Charlottesville, United StatesRIVANNA seeks a highly versatile and hands-on Marketing Manager to develop and execute digital and print marketing. This role involves increasing brand awareness, driving website traffic, and generating qualified sales leads in collaboration with agency support. The position also ...
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Lifecycle Marketing Manager
3 weeks ago
BRCG. Charlottesville, United StatesAbout the Job: · Join our dynamic team at BRCG as a Lifecycle Marketing Manager We're looking for a proactive individual to take the lead on developing and executing lifecycle marketing strategies for our diverse clientele. This role will be instrumental in managing client relati ...
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Channel Marketing Manager
2 weeks ago
GovSpend Charlottesville, United StatesCompany Overview: · GovSpend provides data and analytics to organizations buying and selling in the public sector. With transparency and accountability at the center of what we do, we strive to place critical market intelligence into the hands of our 4,500+ clients so they can w ...
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Channel Marketing Manager
2 weeks ago
GovSpend Charlottesville, United StatesCompany Overview: · GovSpend provides data and analytics to organizations buying and selling in the public sector. With transparency and accountability at the center of what we do, we strive to place critical market intelligence into the hands of our 4,500+ clients so they can wi ...
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Marketing and Outreach Manager
3 weeks ago
Local Energy Alliance Program Charlottesville, United StatesPlease review the How to Apply section for application instructions. · The Local Energy Alliance Program (LEAP) is a 501(c)(3) nonprofit headquartered in Charlottesville, VA. As a trusted nonprofit, LEAP delivers energy-efficiency and clean energy solutions to make homes safer, h ...
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Channel Marketing Manager
3 weeks ago
GovSpend Charlottesville, United StatesCompany Overview: · GovSpend provides data and analytics to organizations buying and selling in the public sector. With transparency and accountability at the center of what we do, we strive to place critical market intelligence into the hands of our 4,500+ clients so they can wi ...
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Content Marketing Manager
3 weeks ago
ArcheMedX Inc Charlottesville, United StatesWhat we are looking for in a Content Marketing Manager · As the B2B Content Marketing Manager at ArcheMedX, you will be the program lead for all of our content deliverables. You will also serve as the primary social media manager and the creative lead for many of your own projec ...
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Channel Marketing Manager
3 weeks ago
GovSpend Charlottesville, United StatesCompany Overview: · GovSpend provides data and analytics to organizations buying and selling in the public sector. With transparency and accountability at the center of what we do, we strive to place critical market intelligence into the hands of our 4,500+ clients so they can w ...
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Direct Market Manager
1 week ago
ThinkTank LLC Charlottesville, United StatesJob Description · Job DescriptionOverview: Join a dynamic team with a proven track record of success With over 135 years of combined management experience, we are dedicated to helping you thrive in the fast-paced world of broadband and telecom. As a Direct Marketing Manager, you ...
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Online marketing manager
3 weeks ago
Apex Ventures Gordonsville, United StatesOur client in Rheda-Wiedenbrück is currently seeking an Online Marketing Manager (m/f/d) to join their team through personnel placement as soon as possible. · APCT1_EN · ...
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Channel Marketing Manager
2 weeks ago
GovSpend Charlottesville, United StatesJob Description · Job DescriptionCompany Overview: · GovSpend provides data and analytics to organizations buying and selling in the public sector. With transparency and accountability at the center of what we do, we strive to place critical market intelligence into the hands of ...
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Assistant Manager at The Market at Preston
23 hours ago
Tiger Fuel Company Charlottesville, United StatesJob Type · Full-time · Description · The gourmet gas station team at The Markets is seeking a dynamic Assistant Manager to help manage store operations. Our Markets are well-known gourmet gas stations and a Charlottesville fixture in the community. They are fast-paced, family-o ...
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Educator - Obesity - Charlottesville Virginia
2 weeks ago
Novo Nordisk Charlottesville, United States**About the Department** · In the US, more than 100 million adults and a growing number of children live with the disease of obesity, yet only 2% of them receive dedicated medical treatment. By joining the Obesity Commercial team, you will have the opportunity to help people with ...
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Social Media and Marketing Assistant
3 weeks ago
Schornberg Media Charlottesville, United States**Job Summary**: · We are looking for a creative individual to initiate with and assist with Social Media and Marketing objectives. As a Social Media and Marketing specialist, you will be responsible for developing and implementing a social media strategy to increase brand awaren ...
Account Based Marketing Manager - Charlottesville, United States - Bytrixtech
3 weeks ago
Description
Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processesJob Responsibilities
Develop and implement target account strategy to support account-based selling
Develop and implement jointly with sales pipeline generation and acceleration programs for specific, targeted accounts and contacts
Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities.
Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and contentProactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities
Evaluate, select and manage vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfillment services
Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs
Design & execute 1:1, 1:
few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner.
Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media
Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts
Collaborate with the global Account-based Marketing Program team to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic product mandates and sales directives
Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
Job Requirements
Minimum of 2-7 year's experience in a high-tech B2B demand generation, ABM, or field marketing role.
Bachelor's degree in Marketing, Business, or comparable education/experience.
Best in class marketing, demand generation, and channel experience with a B2B hi-tech company.
Proven track record executing innovative and multi-part event and demand generation programs.
Attention to detail and discipline to follow established policies and processes.
Proven track record with account-based marketing programs and large account selling teams
Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
Experience building, launching and reporting on campaigns using Eloqua and Salesforce.Track record of developing and managing multiple marketing programs simultaneously.
Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns.
Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads.
Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
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