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    Marketing and Outreach Manager - Charlottesville, United States - Local Energy Alliance Program

    Local Energy Alliance Program
    Local Energy Alliance Program Charlottesville, United States

    6 days ago

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    Description
    Please review the How to Apply section for application instructions.
    The Local Energy Alliance Program (LEAP) is a 501(c)(3) nonprofit headquartered in Charlottesville, VA.

    As a trusted nonprofit, LEAP delivers energy-efficiency and clean energy solutions to make homes safer, healthier, and more affordable, while also reducing energy usage and mitigating climate change.

    LEAP is a collegial, fun place to do important work in a highly collaborative environment.

    We are engaged with our community and our world to bring the many benefits of energy efficiency and renewables to as many people as possible.

    LEAP celebrates diversity and strives to create an inclusive environment for all employees. We are an equal opportunity employer.
    Overview

    LEAP is seeking a creative communicator who is eager to use their skills and experience to bring LEAP's mission to life.

    Reporting to the Co-Executive Directors, the Marketing and Outreach Manager will be responsible for taking ownership of all external communication

    Responsibilities:
    This position's primary role will be to manage marketing, outreach, and public relations for all LEAP programs


    Specifically, this position will:
    Develop and manage LEAP's ongoing marketing plans


    ONSITE:
    Represent LEAP at festivals, community forums, neighborhood meetings, etc.
    Build and promote the LEAP brand
    Build strategic partnerships and cross-promotions with area partner organization
    Track, measure, and analyze the effectiveness of LEAP's marketing efforts
    Manage the development, distribution, and maintenance of all print, electronic, and multimedia collateral including, but not limited to advertisements, brochures, fact sheets, case studies, online content (website, newsletters), annual report, photos, and video
    Prepare talking points, speeches, presentations, and other supporting material as needed
    Develop and execute a social media strategy that enhances online communities
    Conduct ongoing media outreach with media advisories, press releases, opinion editorials; cultivate and manage working relationships with reporters at the local and regional levels
    Maintain and update LEAP's web properties (WordPress)
    Organize events, webinars, and other relevant activities

    Key Qualifications:
    Ability to conceptualize, design, implement, evaluate, and evolve strategic marketing campaigns with minimal oversight
    Act as the public spokesperson for LEAP
    Experience working with diverse partners and important stakeholders to promote and sell LEAP's programs
    Excellent organization and time management skills
    Creative problem-solver
    Graphic design and web development skills are preferred
    WordPress skills preferred
    Passion for energy efficiency and sustainability
    Ability to attend outreach events outside of normal business hours or weekends, when needed

    Education:
    Bachelor's Degree or relevant experience in a related field such as communications, marketing, and/or community organizing

    Work Experience:
    3+ years experience in marketing and/or outreach field.
    Previous experience with nonprofit organizations and/or energy efficiency is a plus.
    Experience within the Charlottesville/Albemarle County community preferred
    Pay and Compensation
    Full-time position located in Charlottesville, VA

    (hybrid work is possible)
    Salary is $55,000
    15 days of Paid Time Off, along with 11 paid holidays
    "Gold" Anthem Health insurance (90% of employee's premium paid by LEAP). Also an employee paid HSA is available
    Cell Phone Reimbursement
    Retirement account with LEAP
    Every other Friday off
    How to Apply

    Job announcement closes February 16 please submit as soon as possible. Applications will be reviewed immediately.
    Please send your resume and cover letter to: - with the subject line: "Marketing and Outreach Manager". No phone calls, please.
    is a job board for sustainability, climate, and environmental careers. It is produced by Green Jobs Network. For questions, send an e-mail to hello [at] or call

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