Digital Marketing Manager - Salem, United States - The Oregon Fruit Company

Description

The Oregon Fruit Company is a fast-paced, growth-oriented fruit processing company based in Salem, Oregon. Founded in 1935, the company acts like an 88-year-old startup, with an emphasis on new product innovation and disruptive communication to drive rapid growth in the foodservice and manufacturing ingredients channels. Oregon Fruit is family owned and seeking to share the things we grow in Oregon: Craft, Community and Fruit.

Who you are:

• A curious & resourceful go-getter who is self-motivated with a growth mindset
• Have a proven track record of successfully developing and executing digital marketing strategies that have driven measurable results and achieved business objectives
• Possess a strong understanding of digital marketing channels and tools, including SEO, SEM, email marketing, social media, and analytics platforms

The Digital Marketing Manager is responsible for digital marketing strategy and execution across three channels of business: Foodservice, Fermentation, and Ingredients for Manufacturing. The audience is B2B and messages need to articulate the benefits of Oregon Fruit and the unique role our product play in their portfolio. Channels of commerce include direct ecommerce as well as distributor networks; digital marketing programs must drive business through each of those channels. The Digital Marketing Manager partners closely with colleagues in Sales and Brand Management to deliver upon KPIs that clearly demonstrate the impact of marketing spend on the company's profitability and brand awareness. This is a fast-paced role that requires an owner's mindset and an eagerness to dig in and move initiatives forward. This is a hybrid role with 1 day per week based onsite in the Salem, Oregon headquarters.

Duties

1. Work collaboratively with Sales and Brand Management to build and execute high-impact digital marketing programs across each of the business segments, with relevant tactics specific to each commerce channel and a clear link between spend and revenue

2. Create and manage annual digital marketing budget

3. Lead with structure, clarity, and accountability: Implements clear goals, expectations, and KPIs, and holds team members and agencies accountable to deliver the business.

Job Duties

• Build the marketing technology stack (evaluate, recommend, learn, implement), with particular focus on relevant marketing automation through CRM
• Use marketing technology to execute efficiently and magnify our voice
• Be an Oregon Fruit brand champion and steward internally and externally
• Design, launch and manage digital marketing campaigns across channels to drive engagement and demand
• Stay current on best practices in effective marketing channels, and what the right mix is for Oregon Fruit to optimize return on marketing investment
• Lead our web management contractors to ensure seamless UX for commerce platform and information seeking purposes, keep website content fresh, and build engagement
• Manage our social media properties, content, engagement
• Develop a deep understanding of the features and benefits of Oregon Fruit product lines, as well as an understanding of our positioning vs. that of the competition
• Write content for social, website, blog, emails, etc.
• Select and manage external agencies to support marketing strategy, collateral development, digital media buys, etc.
• Author clear creative briefs for contractors/agencies to create inspiring on-brand content
• Track, measure and report key marketing metrics for continuous program innovation
• Demonstrate excellent writing talent with impeccable grammar and a 'no-typos' polish
• Display excellent communication skills including presentation, persuasion, and negotiation skills required in working with vendors, customers and coworkers and including the ability to communicate effectively and remain calm and courteous under pressure
• Demonstrate a strong commitment to achieving individual and team goals, including good organizational and administration skills in order to self-manage and develop discipline and be flexible and coachable
• Be an innovator – always seeking to evolve and improve
• Work collaboratively in a team environment with a spirit of cooperation
• Proactive self-starter, with the ability to structure own schedule and meet deadlines
• Be detail oriented and hands-on, while keeping the big picture top of mind
• Act with Oregon Fruit Products' Values, Purpose and Vision

Supervisory Responsibilities

Supervise and coordinate the activities of team members and agencies to ensure efficient workflow and achievement of departmental goals. Provide guidance, mentorship, and performance feedback to team members to foster their professional development and maintain high levels of productivity and quality standards.

Qualifications

Ability to perform essential job duties with or without reasonable accommodation and without posing a direct threat to safety or health of employee or others. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Education & Experience

Bachelor's (B.A. or B.S.) or equivalent in Marketing, Business or related field; minimum 5 years' experience developing and managing performance marketing programs as well as selecting and directing agencies. B2B marketing experience a plus.

Travel Requirement

This position requires up to 10% travel time, including some evenings and weekends.

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Mathematical Skills

Ability to calculate figures and amounts such as margins, discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Computer Skills

Job requires specialized computer skills. Complete mastery with Microsoft Office Suite. Must be adept at using various applications including database, spreadsheet, report writing, project management, graphics, word processing, presentation creation/editing, communicate by e-mail and use scheduling software. Experience with CRM program such as HubSpot, Salesforce, etc. is required. Marketing automation skills a plus; eager to learn if little/no experience. Light design capabilities a plus.

Reasoning Ability

Ability to recognize and define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Physical Demands & Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential duties of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

While performing the duties of this job, the employee is frequently required to sit, talk, or hear. The employee is occasionally required to stand, walk, or reach with hands and arms.

The employee must occasionally lift up to 25 lbs and/or move up to 50 pounds. This position requires frequent computer use. The noise level in the work environment is usually moderate.

Oregon Fruit Company is an equal opportunity employer and is committed to diversity in the workplace. We encourage applications from qualified individuals regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status.