- Leading local and regional marketing efforts including creative content development, email, digital and social media, CRM, events, promotions, and other marketing tools to drive commercialization goals.
- Coordinate, measure and optimize local awareness driving activities and advertising programs.
- Work with regional retail leaders and local markets to plan and execute new patient/consumer acquisitions.
- Lead e-Commerce efforts to provide a seamless online consumer experience with products and promotions.
- Oversee deliverables and timelines for customer communications within region.
- Plan and coordinate with the dispensaries to execute regional commercialization plans.
- Work with the Brand Team to execute regional brand marketing plans.
- Work collaboratively with multiple departments to accomplish goals.
- Adhere to all state-specific regulations and laws.
- All applicants must be at least 21 years of age.
- Bachelor's degree Marketing, business or in a relevant field required.
- 3-5 years of marketing experience
- Exceptional collaboration, influencing and presentation skills.
- Must work well under pressure and within tight timelines and shifting priorities.
- Medical marijuana product knowledge desired.
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Regional Marketing Manager - Vineland, United States - The Cannabist
Description
Reports to: SVP, Retail MarketingPosition Overview:
The Manager, Regional Marketing (the "Manager") will work with the dispensaries and their Retail Market leaders to build The Cannabist patient/consumer community; coordinating and directing patient/consumer acquisition activities, as well as managing patient/consumer retention efforts. Working well as a collaborative team member is imperative to success in the role, as is the ability to deliver results in a fast-paced environment where systems and processes are still being developed and maturing. This is a remote first position with strong preference to candidates residing in either NJ or DE. The anticipated rate of pay for this position is between $60K and $75K + bonus.
Major Areas of Responsibility include:
FLSA status: Exempt
Additional Abilities Required:
•This job operates in an office setting and is largely sedentary, requiring the routine use of a computer and other standard office equipment. The ability to lift or move up to 5 pounds, bend, reach, and perform manual tasks may also be required.
•Note: Nothing in this job description restricts the company's right to assign or reassign duties and responsibilities to this position at any time. Reasonable accommodations may be made in appropriate circumstances to enable individuals to perform the essential functions of the position.
About The Cannabist:
The Cannabist Company, formerly known as Columbia Care, is one of the largest and most experienced cultivators, manufacturers and providers of cannabis products and related services, with licenses in 16 U.S. jurisdictions. The Company operates 125 facilities including 94 dispensaries and 31 cultivation and manufacturing facilities, including those under development. Columbia Care, now The Cannabist Company, is one of the original multi-state providers of cannabis in the U.S. and now delivers industry-leading products and services to both the medical and adult-use markets. In 2021, the Company launched Cannabist, its retail brand, creating a national dispensary network that leverages proprietary technology platforms. The company offers products spanning flower, edibles, oils and tablets, and manufactures popular brands including Seed & Strain, Triple Seven, Hedy, gLeaf, Classix, Press and Amber.
Recognized for it comprehensive benefits, ongoing training opportunities and commitment to diversity and equity inclusion both internally and with external vendors, The Cannabist Company has earned a spot on mg Magazine's America's Top Cannabis Industry Employers list.
The Cannabist Company provides full-time employees with an excellent benefits and compensation package including but not limited to competitive wages, paid holidays, vacation and sick time, 401K with company match, multiple health plan choices, dental, vision, pet and life insurances, 100% paid short-term disability, optional long-term disability insurance and more
