- Lead the performance paid media strategy across channels such as Facebook, Google, TV, Radio, Apple ads, and affiliate partnerships, focusing on acquiring new drivers.
- Drive media efficiency by managing external contractors and agencies, ensuring alignment with MileIQ's goals and objectives.
- Collaborate with internal creative and marketing teams, as well as influencers, to develop and execute engaging campaigns across multiple platforms.
- Manage attribution systems and conduct data analysis to optimize campaign performance and present data-driven insights to key stakeholders.
- Optimize and grow our organic presence on web and app stores through strategic SEO partnerships.
- Develop innovative initiatives to enhance driver acquisition and revenue generation.
- Conduct growth reviews with the leadership team, providing updates on media mix, testing, learnings, campaigns, and forecasting velocity.
- 8+ years of experience in performance marketing with a strong focus on paid media and SEO strategies, demonstrating quantifiable achievements.
- Proven track record of at least 4 years in Facebook advertising, showcasing expertise in creative, audience targeting, testing, and campaign management.
- Experience in managing external contractors and agencies across multiple media channels, with excellent negotiation and relationship management skills.
- Expertise in Google Ads and other digital media channels.
- Strong analytical skills, proficient in data tools and platforms such as Google Analytics, Facebook Ads Manager, Mixpanel, Omni, and Appsflyer.
- Excellent communication and presentation skills, with the ability to convey complex ideas to diverse audiences.
- Strategic thinker with the ability to develop and implement innovative marketing strategies to achieve business objectives.
- Leadership experience, including team management and mentoring, fostering a culture of innovation and collaboration.
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Director of Growth Marketing - San Francisco, United States - MileIQ
Description
Did you know that 50M+ people in the US drive a personal car for work - and qualify for an average tax deduction of $6,500? But to get it, you have to keep a log of every single drive you take (and keep it for 5 years in case you're audited).
At MileIQ, we're delivering mileage tracking for the modern workforce. We're the category creator and global leader in mileage tracking, with 1M+ active users, 80B+ miles logged, and $10B+ in value.
Role Specifics
We are seeking a dynamic and strategic Director of Growth Marketing to join our team at MileIQ. This role is pivotal in driving our growth by acquiring new drivers and subscribers with maximum efficiency and innovation. The ideal candidate will lead our performance marketing efforts across various channels, collaborating with internal teams, contractors, and agencies to achieve our acquisition goals.
Compensation Range: $160k to $200k
Location: US Remote or in our San Francisco, CA office
Key Responsibilities:
Requirements
Company Background
Who we are
We are a tight-knit team of entrepreneurs, designers, engineers and marketers who love building useful products that are delightful and engaging. We know how to balance hard work and time spent with friends and family.
Why MileIQ
We started this business a decade ago - then we sold it to Microsoft - and then we bought it back.
Why? Because we still believe in the vision of making mileage tracking a delightful and universal tool for every person who drives for work. Now we're going all-in on building an even better product, brand, and user experience.
How we work
We work remotely and in our corporate headquarters in San Francisco, with regular opportunities to collaborate in person. We always lead with honesty, respect, and transparency. We believe the best decisions are made when multiple perspectives are considered. We act like a startup, but we are mindful that our service is relied upon everyday to capture tens of millions of valuable miles. We love to build, test and learn.
How we define success
Delighting our users with products that are trustworthy, engaging, easy to use, and valuable, while building a profitable business with colleagues we admire and respect.
More about our employees
Our principles
We believe in being user-centered, data-driven, optimistic, iterative, collaborative, inclusive and multi-disciplinary.
What we are
A great group of people as passionate as you are about making products people love, being fairly rewarded, and having fun doing so.
More about our benefits
Compensation
Competitive compensation and meaningful equity, commensurate with your skills and joining a proven team and established business. We offer a robust health benefits package, as well as flexible PTO, a 401(k) with employer contributions, and productivity and work-life balance allowances.
Equal Opportunities
MileIQ Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability or genetics. In compliance with US Federal law, all persons hired by MileIQ Inc. will be required to verify identity and eligibility to work in the United States and to complete a background check and the required employment eligibility verification document form upon hire.
Interested? We'd love to meet you
Benefits
Medical, Dental, Vision
Equity
3% match to your 401(k)
Flex PTO
Short and Long term disability insurance
Life Insurance
Home office and Wellness allowance
