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    Senior Brand Manager - Austin, United States - Kendra Scott

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    Description

    About Kendra Scott
    We are a fashion-lifestyle brand of big dreams, colorful confidence, and inspired design. Founded on Family, Fashion and Philanthropy, we believe that our employees and customers are the heart and soul of our brand, and that giving back is the truest form of success. Fashion meets innovation in the design of our two state-of-the-art facilities based in the heart of Austin, Texas, and overflows into the design of our growing retail environment across the country.

    Position Overview:
    We have an exciting opportunity to support the rapid growth of our Home Office in Austin, TX Reporting to the Senior Director of Brand Marketing, this role will play a vital role in shaping and leading Kendra Scott's charge in growing our market share across multiple sports categories and channels.

    Responsibilities:

    • Drive brand strategy through to cross-functional execution for our Sports Marketing initiatives.
    • Develop a 3-year Sports Marketing roadmap to identify the best brand positioning to differentiate in the sports landscape, a pipeline of innovative partnership ideas, and specific new teams & athletes to develop relationships with and sponsor.
    • Execute the Sports marketing strategy across Kendra Scott channels (social media platforms, digital experiences, collegiate, events, and grassroots) by working directly with marketing and business counterparts within the organization.
    • Lead the Sports integration with all marketing & digital teams to ensure we communicate authentically to fans regularly.
    • Enhance current partnerships by driving innovative marketing ideas to bring cultural relevance and attract new consumers.
    • Develop the team sports marketing calendar to support Channels, and Brand marketing, retail, and site teams focused on the Sports business.
    • Negotiate and oversee contractual agreements, implement robust measurement mechanisms to evaluate goal attainment, and foster proactive, positive relationships with external partners.
    • Lead the creation of sports collaborations for new products and bring key stories to life.
    Our Ideal Candidate Will Have:
    • Bachelor's degree or equivalent work experience
    • 7+ years' experience as a Brand Manager for a high-growth company, sports entertainment marketing experience preferred
    • A proven ability to break down larger initiatives into consumable achievable tasks to achieve departmental and company objectives
    • Ability to clearly articulate plans and ensure the team is aligned
    • A solutions-oriented mentality with a data-driven approach
    • A growth mindset: track record of leveraging past learnings, encouraging new ideas, and smart risk-taking in self and others
    • Strong communication skills with a proven ability to build cross-functional partnerships to make effective decisions collaboratively
    • High commitment to employee growth and development: empowers the team and defines success as having a significant impact on other's careers
    • A shared appreciation for our 3 core values of Family, Fashion, and Philanthropy
    We are an equal opportunity employer and value diversity at our company.


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