- Owning end-to-end qualified lead generation strategy across paid media affiliates partners & lead vendors
- Continuously test evaluate optimize lead sources for contact rate conversion & cost per enrollment.
- Audit all leads for intent data accuracy compliance
- Detect diagnose full-funnel performance from
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Senior Digital Director of Marketing - Richardson - DebtBlue
Description
Senior Digital Director of Marketing – Qualified Lead Generation
DebtBlue is a mission-driven organization dedicated to helping individuals and families regain financial stability by negotiating and resolving unsecured debts such as credit cards, medical bills, and more. Our team operates with empathy, urgency, and a commitment to doing what's right for the consumer-helping people navigate financial hardship and work toward a more secure future.
About This Role
This role requires building, optimizing, and scaling lead channels that consistently deliver prospects who are ready able & likely to enroll. 90% of work will center on sourcing testing optimizing & scaling lead channels that convert into enrolled deals at an acceptable cost per acquisition (CAC).
Key Responsibilities
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Marketing Director
Only for registered members Richardson
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Director of Marketing
Full time Only for registered members Dallas
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Marketing Account Director
Full time Only for registered members Richardson
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Market Operations Director
Only for registered members Richardson
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Marketing Account Director
Full time Only for registered members Richardson
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Brand Marketing Director
Only for registered members Richardson, TX
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Marketing Director
Only for registered members Plano
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Marketing Account Director
Only for registered members Richardson, TX
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Director of Marketing
Only for registered members Addison
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Director of Marketing
Only for registered members Addison
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Marketing Director
Only for registered members Plano, TX
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Director of Marketing
Only for registered members TX TX, Texas, United States
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Director of Marketing
Only for registered members Addison, TX
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Senior Digital Director of Marketing
Only for registered members Richardson
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Director, Global Brand Marketing
Only for registered members Richardson
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Director of Marketing
Only for registered members Dallas, Texas, United States
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Director, Global Brand Marketing
Only for registered members Richardson
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Market Operations Director
Full time Only for registered members Richardson
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Director of Product Marketing
Only for registered members Richardson, TX
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Director of Marketing
Only for registered members Addison, Texas
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Regional Marketing Director
Only for registered members Dallas, TX