Director of Marketing - TX TX, Texas, United States
2 days ago
Job description
DescriptionPosition Summary:
The Director of Marketing for Revenue Growth leads strategy and execution for all sales-driving initiatives across Dining Room, To-Go, Catering, and Third-Party Delivery. This role is ideal for someone who thrives in a small-but-mighty brand environments — a hands-on leader who can strategize and execute simultaneously, pivot quickly, and work cross-functionally to get things done. We're looking for a self-starter who's as comfortable developing the plan as rolling up their sleeves to make it happen — all in service of driving guest traffic, frequency, and check growth.
This is a hybrid role that will require onsite work from our Addison, TX office 2-3 days per week after the completion of onboarding.
Key Responsibilities:
Revenue Growth & Channel Strategy
- Develop and execute integrated marketing plans that drive revenue across dine-in, to-go, catering, and third-party delivery channels.
- Partner with Operations, Finance, and Culinary to forecast, measure, and optimize sales performance across each revenue stream.
- Build and manage the promotional and offer calendar, aligning national campaigns and local activations with guest demand, margin goals, and brand positioning.
- Identify and expand strategic partnerships that enhance visibility and performance across digital, delivery, and off-premise platforms.
Promotions & Guest Activation
- Design and test promotional offers and daypart activations that deliver measurable traffic and sales growth across all channels.
- Collaborate with cross-functional teams to ensure programs are on-brand, guest-centric, and operationally executable.
- Collaborate with Director of Marketing Activations, CRM and Loyalty teams to personalize offers and drive repeat visits through segmentation and lifecycle marketing.
- Partner with field marketing and operations teams to bring campaigns to life in the dining room through experience, service, and local activation.
Measurement & Insights
- Track sales performance, ROAS, and profitability by channel and promotion.
- Regularly communicate results and learnings to the executive team and field leadership.
Leadership & Collaboration
- Manage a cross-functional marketing team and agency partners responsible for channel and promotional activation.
- Collaborate closely with Operations, Training, and Culinary to ensure alignment between marketing programs and guest execution.
- Serve as a key strategic partner to the CMO and executive leadership in shaping the brand's revenue growth roadmap.
- 8+ years of marketing leadership experience in restaurant with proven results driving traffic and revenue.
- Demonstrated success in developing and scaling marketing programs across dine-in, to-go, catering, and third-party delivery channels.
- Strong analytical and financial acumen with a data-driven approach to decision making.
- Excellent communication, collaboration, and project management skills.
- Bachelor's degree in Marketing, Business, or related field
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