Dual Studies in Business Administration - White Lake, United States - Horizon Technologies

Horizon Technologies

Verified Company

White Lake, United States

6 days ago

Posted by:

Michael Johnson

beBee Recruiter

Description

BWL - Specializations in Digital Business Management or Marketing Management

We offer you a dual study program in the field of business administration - you can choose the appropriate specialization for yourself. The options are:

Digital Business Management (see description below)

Marketing Management (see description below)

Specialization in Digital Business Management

This degree program covers basic business and economics principles, as well as IT-related topics. The goal is to redesign business and value creation processes and adapt the working world to digital requirements.

In the practical phases, you will work on exciting digitalization projects both within the company and in a cross-company context.

Business and value creation processes are changing as part of digital transformation, creating entirely new business models. In addition to the information technology challenges, you will also learn about the associated business challenges.

Specialization in Marketing Management

The dual study program in Marketing Management deals with both operational and strategic marketing. Through the diverse topics, you will learn how to shape the positive external image of the company and make a significant contribution to its success.

The practical training includes intensive work in the areas of brand presence and brand building, as well as planning and preparing for trade fairs and events. Your tasks will also include independently planning, coordinating, and implementing projects, as well as supporting your colleagues in