- Develop, implement, and continuously optimize lead gen-focused paid media and email automation strategies
- Determine the optimal way to allocate budget across media channels (new and existing), campaigns, objectives, and ad units
- Collaborate with Sales to develop an annual marketing promotion calendar, dutifully considering both seasonal and evergreen promotions
- Rigorously analyze website analytics to understand the strengths & weakness of our marketing site, and ensure we are constantly testing new ways to optimize conversion rate
- Collaborate with content & design stakeholders on ad creative, email content, website assets, and other critical deliverables, providing detailed briefs and strategic feedback
- Deliver monthly reports that show how we're performing to plan, identify key performance drivers, and propose new opportunities based on deep analysis and channel expertise
- 6+ years of marketing experience in B2B SaaS, with a significant portion in lead generation or growth roles
- Experience running and maintaining paid media campaigns, email automation, and website conversion rate experiments
- Demonstrated track record of growing an inbound pipeline with quality leads who convert into customers
- Deep knowledge of marketing and business analytics, and the ability to configure/pull insightful reports independently
- Experience with budget planning, forecasting, and optimizing for cost per action targets
- An experienced point of view on how content/creative and messaging impacts performance, and the ability to clearly articulate that point of view to writers & designers
- Proven success in roles where you were largely or solely responsible for hitting goals
- Experience working at a startup (preferably under 50 employees)
- Experience working closely with members of a sales team
- Experience with the following tools: Hubspot, Google Analytics, FullStory, MixPanel, Segment, Supermetrics, Confluence, Google Workspace (Docs, Slides, Sheets)
- Full Health Care (including Dental, Vision, HSA, FSA, LTD, AD&D)
- Unlimited PTO
- 401k (with matching)
- Commuter Benefits ($100/mo)
- WFH Flexibility (depending on tenure and target hitting)
- Passionate, caring, and enthusiastic coworkers (We've been called one of DC's best places to work)
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Sr. Growth Marketing Manager - Washington, United States - Goodshuffle Pro
Description
About the TeamWe're simplifying the chaos of the events industry through powerful, easy-to-use technology. We're a self-proclaimed mix of "events nerds" and "technology nerds," but mostly we're all passionate problem solvers who are dedicated to empowering our users. We've been voted DC's Best Startup two years in a row, and were called one of DC's "Coolest Places to Work" in 2020. We're at an exciting time in our company's growth, and we're looking for our next amazing teammate... could that be you?
About the Role
Goodshuffle Pro is seeking an experienced growth marketer to power our next phase of revenue growth. Reporting to our Director of Marketing, this person will oversee and optimize paid media campaigns, email automation, and website conversion rate tactics, with a laser-focus on growing the pipeline of qualified leads for our sales team. They will work closely with the broader marketing team, including content, design, and marketing operations to scale the production of performance-optimized assets, and develop a close relationship with senior sales stakeholders. If you're a strategic thinker, a diligent planner, a rigorous analyst, and a deep marketing channel expert, you may be the person we're looking for.
Primary Responsibilities
Goodshuffle Pro has been named one of DC's Best Places to Work If you'd like to join us, we recommend reviewing our website and our company values, then applying belowWe encourage applicants of every race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status and are committed to an environment of equity and inclusion.
