Director of Public Relations - Chicago, United States - Two by Four

Description

• Leads and owns all aspects of our client's public relations and influencer marketing programs which includes building strong client relationships, proactively delivering counsel to clients, developing and executing against strategic plans, overseeing daytoday campaign execution across team members, and partnering with senior colleagues.
• Generates strategic story ideas and topic angles, overseeing the team in developing media materials and pitch media to land earned coverage.
• Responsible for overall client relationships and for building relationships with key daytoday client contacts to ensure that agency relationships exist across multiple levels and points of contact and grow over time.
• Leads the public relations new business efforts at the agency by usheringin new clients and verticals by leveraging strong industry relationships.
• Secures, maintains, and grows the business by identifying new growth opportunities based on insights into the company, client, industry, and economy responsible for proactively prospecting and supporting new business opportunities, including finding and leading RFP submissions for earned media and influencer marketing campaigns.
• Leads organic growth and maintenance by creating and sellingin new, innovative earned media ideas that complement current paid and owned media programs.
• Leads talent development for the department by mentoring, motivating and consistently providing actionable feedback.
• Actively engages in efforts to identify, grow and retain top talent determines staffing needs and recommendations for appropriate allocation of personnel.
• Financial management includes negotiating contracts/fees, annual forecasting, managing to budget/account profitability, staffing plans, client reporting, etc.
• Scopes accurate budgets for clients on public relations and influencer marketing projects and retainers.
• Ensures that clients are making progress towards achieving their marketing objectives by making major contributions to client strategic and businessbuilding ideas.
• Leads public relations and influencer marketing analytics and reporting outputs in partnership with the Analytics Director on a monthly/quarterly basis.
• Sets a standard of work level that demonstrates a commitment to involvement in growing the client's and agency's business this includes the onboarding of new media monitoring technology, reporting/scoring software, wire services, social listening platforms, etc.
• Attends appropriate business/social functions that enhance the image of the agency, reveal growth and analytics opportunities, solidify client relationships, etc.

• Minimum of 15+ years of public relations experience with strong industry relationships.
• Energetic, authentic and personable leader and team player.
• Proven national and local media relationships with toptier media.
• Strong influencer marketing experience (across both microinfluencers and celebrity talent).
• Proven leadership experience, mentoring and developing junior talent.
• Proficiency in Microsoft Office Suite and media monitoring/analytics tools (Muck Rack, Cision, Tagger, Meltwater, etc.)
• Possess the appropriate business acumen to drive client's business objectives and demonstrate the ability to balance agency and client interests.
• Be engaging and persuasive in verbal, written and presentation style.
• Entrepreneurial, selfstarter with a knack for building trusted relationships.

• Reports to President, Chicago
• Ultimately this person is accountable for leading the Public Relations team in any reasonable way possible.
• THIS IS A PREDOMINATELY A "WORK FROM THE OFFICE" JOB. While we currently offer "Work from Home Wednesdays", this job requires that you work in our Chicago office Mondays, Tuesdays, Thursdays, and Fridays.