Dual Bachelor's degree in Business Administration - Norcross, GA, United States - Quantum Innovations

James Miller

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James Miller

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Automotive and Mobility Management - Dual Study Program for Bachelor of Arts (B.A.)

in Norcross, GA:


Specialization in Dual Bachelor's Degree in Business Administration: E-Mobility, Connected Cars, and Autonomous Driving - the automotive industry is working with high innovation dynamics towards the car of the future. The global automotive markets, value chains and production structures, vehicle technologies, and customer demand patterns are changing at a breathtaking pace. While the car remains the number one status symbol in new growth markets, other countries are seeing a rise in popularity of new mobility concepts such as car sharing. This demands a fundamental realignment of strategies from manufacturers, suppliers, and sales and service companies in the coming years.


The specialization in Automotive and Mobility Management addresses these challenges of the industry and supports them with business management knowledge.

Those who choose this program will be well-prepared for a career in the automotive industry or automotive trade.

Through case studies, students will deepen their knowledge in the areas of management, marketing and sales, as well as trade and service.

Additionally, strategic success factors of the market players will be developed. Guest lectures and excursions complement the lectures.


This program is aimed at those who want to focus their studies on a growing and globally operating industry and have a passion for working with an emotional product.

Through the principle of dual study, with its regular alternation between theory and practice, companies have the opportunity to bind students to them early on and thus meet their future talent needs

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