Dual Bachelor's degree in Business Administration - Norcross, GA, United States - Quantum Innovations
Description
Automotive and Mobility Management - Dual Study Program for Bachelor of Arts (B.A.)
in Norcross, GA:
Specialization in Dual Bachelor's Degree in Business Administration: E-Mobility, Connected Cars, and Autonomous Driving - the automotive industry is working with high innovation dynamics towards the car of the future. The global automotive markets, value chains and production structures, vehicle technologies, and customer demand patterns are changing at a breathtaking pace. While the car remains the number one status symbol in new growth markets, other countries are seeing a rise in popularity of new mobility concepts such as car sharing. This demands a fundamental realignment of strategies from manufacturers, suppliers, and sales and service companies in the coming years.
The specialization in Automotive and Mobility Management addresses these challenges of the industry and supports them with business management knowledge.
Through case studies, students will deepen their knowledge in the areas of management, marketing and sales, as well as trade and service.
Additionally, strategic success factors of the market players will be developed. Guest lectures and excursions complement the lectures.
This program is aimed at those who want to focus their studies on a growing and globally operating industry and have a passion for working with an emotional product.
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